News avoidance is rising while attention keeps shifting toward video, podcasts, and newsletters. PR teams need a wider earned media mix.
Podcast spend and reach keep climbing. The latest data shows why audio deserves a bigger role in brand, PR, and media planning.
Podcast reach, weekly listening, and time spent continue to grow. These are the numbers PR teams should know before they build an outreach strategy.
New PR research shows AI adoption is rising, but low journalist response rates, shrinking media lists, and ROI pressure remain the biggest challenges.