3 Ways You Are INFECTING Your Business
Thu Jan 29 2026
The Bad News: You Are the Infection…The Good News: You Are The Cure!
Stop looking at your P&L statement to find the source of your company’s struggles—look in the mirror. We often say that our personal lives affect our business, like a gentle breeze. But on this week’s episode of A New Direction, I am challenging that soft definition. As a Behavioral Strategist, I’m showing you why your personal problems actually INFECT your business like a virus. Whether it’s financial fear, lack of sleep, or hidden insecurity, if the leader is sick, the business is dying. You might just be “Patient Zero.”
We are going to dive deep into the science of “Cortisol Contagion” and why your stress is literally infecting your employees’ blood chemistry. Are you the leader who wakes up at 2:00 AM to fire off emails? You might think you’re being productive, but you are actually spreading the “Adrenaline Virus” and creating a culture of false urgency that kills performance. If your people aren’t selling, or your turnover is high, it’s not the economy—it’s an infection, and I’m going to show you how to diagnose it.
This isn’t just theory; we are doing the work. I’m going to walk you through the “Sent Folder Autopsy”—a practical homework assignment you can do the moment the show ends to see exactly where you are leaking stress into your team that is creating an infection. We are going to move past the symptoms of “bad sales” and “no time” to treat the root cause: the behavior of the leader. You cannot heal the business until you heal yourself.
Join me, Coach Jay Izso, for this solo “Family Meeting” edition of A New Direction. Bring your notepad and your honesty—we are scrubbing up and performing surgery on the behaviors holding you back, and killing the infection. If you can’t make the live stream, be sure to subscribe and download the episode on your favorite podcast platform. Let’s take your business, and your life, in a New Direction.
When you’re ready to take a new direction in life, few decisions are as significant as where you choose to call home. That’s why I am so proud to be sponsored by Linda Craft Team, REALTORS. For over 40 years, they have remained at the absolute top of the real estate game, helping people navigate the complex currents of the housing market with confidence and ease. Whether you are looking to upsize, downsize, or buy your very first home, you need a guide who understands that this isn’t just a financial transaction—it’s a personal transition into your future.
Linda Craft and her team are famous for their “Legendary Service,” a commitment to treating every client like family and ensuring no detail is overlooked. They take the weight off your shoulders so you can focus on the excitement of your next chapter rather than the stress of the process. Why settle for average when you can work with the experts who support the mission of this show? Take the first step toward your new home right now by visiting www.lindacraft.com.
The Missing Piece to Your Success
As a business leader or founder, you often carry the weight of the world on your shoulders. You have the vision, the drive, and the strategy, yet sometimes it feels like you are hitting an invisible ceiling. The truth is, the biggest barrier to your company’s growth isn’t usually the market or the economy—it is human behavior. As a Behavioral Strategist, I help you decode the psychological patterns that are silently sabotaging your culture, your execution, and your personal leadership. I don’t just tell you what to change; I help you understand why those behaviors exist so you can finally break through the noise and lead with absolute clarity and confidence.
Your potential is limitless, but only if you are willing to look at the human element of your business through a new lens. Stop letting behavioral blind spots dictate your future and start making decisions that align your people with your purpose. If you are ready to stop spinning your wheels and start moving in a new, more profitable direction, let’s have a conversation that will change the way you lead forever. Visit me today at www.jayizso.com or reach out directly to start your transformation at Jay@TheCoachJay.com.
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The Bad News: You Are the Infection…The Good News: You Are The Cure! Stop looking at your P&L statement to find the source of your company’s struggles—look in the mirror. We often say that our personal lives affect our business, like a gentle breeze. But on this week’s episode of A New Direction, I am challenging that soft definition. As a Behavioral Strategist, I’m showing you why your personal problems actually INFECT your business like a virus. Whether it’s financial fear, lack of sleep, or hidden insecurity, if the leader is sick, the business is dying. You might just be “Patient Zero.” We are going to dive deep into the science of “Cortisol Contagion” and why your stress is literally infecting your employees’ blood chemistry. Are you the leader who wakes up at 2:00 AM to fire off emails? You might think you’re being productive, but you are actually spreading the “Adrenaline Virus” and creating a culture of false urgency that kills performance. If your people aren’t selling, or your turnover is high, it’s not the economy—it’s an infection, and I’m going to show you how to diagnose it. This isn’t just theory; we are doing the work. I’m going to walk you through the “Sent Folder Autopsy”—a practical homework assignment you can do the moment the show ends to see exactly where you are leaking stress into your team that is creating an infection. We are going to move past the symptoms of “bad sales” and “no time” to treat the root cause: the behavior of the leader. You cannot heal the business until you heal yourself. Join me, Coach Jay Izso, for this solo “Family Meeting” edition of A New Direction. Bring your notepad and your honesty—we are scrubbing up and performing surgery on the behaviors holding you back, and killing the infection. If you can’t make the live stream, be sure to subscribe and download the episode on your favorite podcast platform. Let’s take your business, and your life, in a New Direction. When you’re ready to take a new direction in life, few decisions are as significant as where you choose to call home. That’s why I am so proud to be sponsored by Linda Craft Team, REALTORS. For over 40 years, they have remained at the absolute top of the real estate game, helping people navigate the complex currents of the housing market with confidence and ease. Whether you are looking to upsize, downsize, or buy your very first home, you need a guide who understands that this isn’t just a financial transaction—it’s a personal transition into your future. Linda Craft and her team are famous for their “Legendary Service,” a commitment to treating every client like family and ensuring no detail is overlooked. They take the weight off your shoulders so you can focus on the excitement of your next chapter rather than the stress of the process. Why settle for average when you can work with the experts who support the mission of this show? Take the first step toward your new home right now by visiting www.lindacraft.com. The Missing Piece to Your Success As a business leader or founder, you often carry the weight of the world on your shoulders. You have the vision, the drive, and the strategy, yet sometimes it feels like you are hitting an invisible ceiling. The truth is, the biggest barrier to your company’s growth isn’t usually the market or the economy—it is human behavior. As a Behavioral Strategist, I help you decode the psychological patterns that are silently sabotaging your culture, your execution, and your personal leadership. I don’t just tell you what to change; I help you understand why those behaviors exist so you can finally break through the noise and lead with absolute clarity and confidence. Your potential is limitless, but only if you are willing to look at the human element of your business through a new lens. Stop letting behavioral blind spots dictate your future and start making decisions that align your people with your purpose. If you are ready to stop spinning your wheels and start moving in a new, more profitable direction, let’s have a conversation that will change the way you lead forever. Visit me today at www.jayizso.com or reach out directly to start your transformation at Jay@TheCoachJay.com.