How GTM Teams Lack Strategic Clarity, Customer Understanding and Human Interpretation That's Needed for ABM
Mon Feb 02 2026
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Eve Chen, CEO of Growth Engine and Fractional CMO for Tech Companies, joined Eric Gruber on the ABM Done Right Podcast to discuss:
1. How GTM teams and organizations lack the strategic clarity that's needed for ABM.
2. How most GTM teams do not understand their customers enough - even the ones that think they nailed their ICP. You'll learn about the 5 levels of customer maturity knowledge.
3. The interpretation gap that can be found in AI and all ABM platforms.
4. The 6 eras of revenue growth.
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Send us a text Eve Chen, CEO of Growth Engine and Fractional CMO for Tech Companies, joined Eric Gruber on the ABM Done Right Podcast to discuss: 1. How GTM teams and organizations lack the strategic clarity that's needed for ABM. 2. How most GTM teams do not understand their customers enough - even the ones that think they nailed their ICP. You'll learn about the 5 levels of customer maturity knowledge. 3. The interpretation gap that can be found in AI and all ABM platforms. 4. The 6 eras of revenue growth.