Activate Your Audience!

Unlock the secrets to mastering modern marketing with our special guest, Emmanuel Rose, founder of Strategic eMarketing. Emmanuel shares his 30 years of experience in the ever-changing marketing landscape, providing deep insights into how real-time data and low-cost A-B testing can revolutionize your approach. On this episode of "Activate Your Audience," Emanuel Rose dives into modern marketing strategies, emphasizing the power of data storytelling and the mindful use of technology. Discover what inspired his focus on data storytelling and learn practical techniques for integrating these strategies into your business. Learn how to adopt a fail-fast mentality suitable for both startups and established brands, and discover the art of blending data-driven strategies with compelling storytelling to create human-centric campaigns that truly connect with your audience. Emanuel shares insights on reclaiming concentration and productivity in a tech-saturated world. He discusses using grayscale phone settings, scheduling daily white space, and balancing digital interactions with nature to stay inspired and effective. Tune in for valuable takeaways on leveraging data-driven storytelling, mindful technology use, and maintaining a competitive edge in marketing. Want to produce brand activations you are proud of? Learn more about our I3BA package, a THREE IN ONE DYNAMIC Brand Activation SUPPORT service for experiential teams, agencies, and brands.  Subscribe to stay up-to-date on new episodes and join the conversation on Instagram, @beimperial let’s activate your audience! Subscribe to the podcast for more great episodes! Activate Your Audience! Share and comment below to let us know what you think. Need help and support activating your audience? Check us out here Learn more about IBA If you are part of an events team, brand, or agency seeking support to leverage your experiential projects, email us at hello@imperialbrandingagency.com Connect on LinkedIn See our work