How a Great Athletic Director to Coach Relationship Unlocks Your Program's Potential
Tue Jan 27 2026
In this episode of AD360, hosts Greg Vandermade and Scott Rosenberg talk with Brandon Derrick, head football coach at Frederica Academy in Georgia. They discuss the vital relationship between coaches and athletic directors, the importance of time management, and the evolving dynamics of coaching through analytics. Derrick emphasizes the need for open communication, the value of analytics in coaching, and the significance of creating a culture of excellence within athletic programs. He also shares insights on budgeting, resource allocation, and the importance of teaching life lessons through sports.
Chapters
01:57 Building Relationships: Coaches and Athletic Directors
05:54 The Importance of Time Management in Coaching
09:00 Evolving Coaching Strategies and Team Dynamics
11:57 Creating a Culture of Success in Athletics
14:57 Resources and Support for Athletic Programs
19:59 Budgeting and Financial Strategies in Sports
26:07 The Importance of Philanthropy in Sports Programs
27:02 Leveraging Analytics for Coaching Efficiency
38:49 Evolving Coaching Approaches and Student Development
48:03 Supporting Coaches: The Role of Athletic Directors
More
In this episode of AD360, hosts Greg Vandermade and Scott Rosenberg talk with Brandon Derrick, head football coach at Frederica Academy in Georgia. They discuss the vital relationship between coaches and athletic directors, the importance of time management, and the evolving dynamics of coaching through analytics. Derrick emphasizes the need for open communication, the value of analytics in coaching, and the significance of creating a culture of excellence within athletic programs. He also shares insights on budgeting, resource allocation, and the importance of teaching life lessons through sports. Chapters 01:57 Building Relationships: Coaches and Athletic Directors 05:54 The Importance of Time Management in Coaching 09:00 Evolving Coaching Strategies and Team Dynamics 11:57 Creating a Culture of Success in Athletics 14:57 Resources and Support for Athletic Programs 19:59 Budgeting and Financial Strategies in Sports 26:07 The Importance of Philanthropy in Sports Programs 27:02 Leveraging Analytics for Coaching Efficiency 38:49 Evolving Coaching Approaches and Student Development 48:03 Supporting Coaches: The Role of Athletic Directors