From the Poorest Street in London to Multi-Millionaire at 27 | Timothy Armoo | #29
Fri Jan 30 2026
Send us a text
The Agency Giants Podcast - Episode 29 (Timothy Armoo)
__________________________________________
Most agency owners dream of one big exit someday...
Timothy Armoo built and sold TWO companies for multiple eight figures by 27!
This episode's packed with gold for agency owners ready to scale or maximise their exit, enjoy!
Timothy's New Book: https://amzn.to/3MeYcnV
Timothy's IG: https://www.instagram.com/timarmoo/?hl=en
__________________________________________
Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=814d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
__________________________________________
00:00 Intro
02:40 Growing Up Poor in South London
11:54 Starting Fanbytes at University & Reading Market Timing
16:48 How to Pick a Market That Maximises Your Chances of Exit
20:23 Landing Big Clients: The "What Do They Read" Strategy
29:39 Using Competition to Create Urgency & Win Deals
31:16 The Hardest Phase of Scaling: Navigating 30-60 Employees
36:29 Why Co-Founders Are Essential
45:58 Raising Team Standards & Making Difficult People Decisions
49:22 CEO as Chief Enthusiasm Officer: Know Your Zone of Competence
53:29 Compensating an MD: Salaries, Bonuses & Phantom Equity Explained
1:00:23 When to Sell Your Agency
1:03:06 The Moment the Money Dropped: Emotions After a Major Exit
1:11:35 Why Money Doesn't Bring Fulfilment (But Does Buy Happiness)
1:12:43 Advice to Younger Founders: Building for Exit in the AI Era
1:16:12 The Biggest Threats to New Agencies Over the Next 5 Years
1:19:08 Timothy's Book "What's Stopping You" & Upcoming Projects
1:24:45 Rapid Fire: Habits, Mindset Shifts & Life Advice
More
Send us a text The Agency Giants Podcast - Episode 29 (Timothy Armoo) __________________________________________ Most agency owners dream of one big exit someday... Timothy Armoo built and sold TWO companies for multiple eight figures by 27! This episode's packed with gold for agency owners ready to scale or maximise their exit, enjoy! Timothy's New Book: https://amzn.to/3MeYcnV Timothy's IG: https://www.instagram.com/timarmoo/?hl=en __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=814d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Intro 02:40 Growing Up Poor in South London 11:54 Starting Fanbytes at University & Reading Market Timing 16:48 How to Pick a Market That Maximises Your Chances of Exit 20:23 Landing Big Clients: The "What Do They Read" Strategy 29:39 Using Competition to Create Urgency & Win Deals 31:16 The Hardest Phase of Scaling: Navigating 30-60 Employees 36:29 Why Co-Founders Are Essential 45:58 Raising Team Standards & Making Difficult People Decisions 49:22 CEO as Chief Enthusiasm Officer: Know Your Zone of Competence 53:29 Compensating an MD: Salaries, Bonuses & Phantom Equity Explained 1:00:23 When to Sell Your Agency 1:03:06 The Moment the Money Dropped: Emotions After a Major Exit 1:11:35 Why Money Doesn't Bring Fulfilment (But Does Buy Happiness) 1:12:43 Advice to Younger Founders: Building for Exit in the AI Era 1:16:12 The Biggest Threats to New Agencies Over the Next 5 Years 1:19:08 Timothy's Book "What's Stopping You" & Upcoming Projects 1:24:45 Rapid Fire: Habits, Mindset Shifts & Life Advice