AI Freaky Facts

AI profiling is evolving fast - and today’s systems can infer your mood, personality, stress level, and even life events from tiny micro‑behaviours you barely notice: a pause, a scroll, a hesitation, a late‑night search. In this episode of AI Freaky Facts, Steve explores how modern platforms quietly build psychological profiles from everyday digital behaviour - and what that means for privacy, influence, and the future of human‑machine interaction. This episode pulls back the curtain on the invisible signals shaping your digital life. Topics Covered: AI profiling, behavioural prediction, micro‑behaviours, psychographic targeting, personality inference, emotional detection, algorithmic influence, digital behaviour analysis, AI and privacy, personalization algorithms, AI ethics, algorithmic nudging, surveillance technology, consumer behaviour, human‑machine interaction References: 1. Psychographic Segmentation: The Complete Guide. Excellent plain-language explainer of how AI now builds real-time psychographic profiles. https://www.spurnow.com/en/blogs/psychographic-segmentation 2. The Algorithm That Decides Who Votes: How TikTok Inherited Cambridge Analytica’s Voter Suppression Playbook. https://cambridgeanalytica.org/news/the-algorithm-that-decides-who-votes-how-tiktok-inherited-cambridge-analytica-s-voter-suppression-playbook-50323/ 3. Netflix to unleash AI-powered mid-roll ads that adapt to your mood. Netflix’s AI will use pause/rewind/skip patterns to detect mood and serve personalised ads in real time. https://webcraftingcode.com/news/netflix-to-launch-ai-mid-roll-ads-in-2026/ 4. How Netflix Uses AI Recommendations to Make $1B. https://agentiveaiq.com/blog/how-netflix-makes-1b-with-ai-recommendations 5. Meta Shares Insight Into Its Evolving AI-Powered Ad Targeting Process. Meta openly discusses how it uses behavioural history and engagement signals (now super-charged by AI). https://www.socialmediatoday.com/news/meta-outlines-evolving-ai-powered-ad-targeting-systems/805164/ 6. Beyond Demographics: Why TikTok Marketers Need Psychographic Targeting In 2025. https://marketingagent.blog/2025/11/10/beyond-demographics-why-tiktok-marketers-need-psychographic-targeting-in-2025/ 7. How Social Media Behavior Reveals Psychographics. ​https://www.topanalyticstools.com/blog/social-media-behavior-psychographics/ 8. Digital Phenotyping In Psychiatry: What Clinical Evidence Reveals In 2025. Accessible overview of how smartphones and wearables turn into mood/personality predictions. https://globalrph.com/2025/12/digital-phenotyping-in-psychiatry-what-clinical-evidence-reveals-in-2025/ 9. Leveraging AI to Predict and Prevent Employee Burnout. https://www.cangrade.com/blog/talent-management/leveraging-ai-to-predict-and-prevent-employee-burnout/ 10. Retail Dwell Time - the Route to Higher Spending. Cameras/sensors track dwell time, gaze, and movement to predict purchases in real time. https://www.retailsensing.com/people-counting/retail-dwell-time-metric/ Music Credits: 1. "Dark Documentary Background Music" by Music_Unlimited. https://pixabay.com/music/modern-classical-dark-documentary-background-music-465691/ Free for use under the Pixabay license - https://pixabay.com/service/license-summary/ 2. "Edgy Cinematic Dark Pads – Futuristic Thriller Ambience" by DesiFreeMusic. https://pixabay.com/music/electronic-edgy-cinematic-dark-pads-futuristic-thriller-ambience-447934/ Free for use under the Pixabay license - https://pixabay.com/service/license-summary/ 3. "Inspiring Cinematic Ambient" by Lexin_Music. https://pixabay.com/music/beautiful-plays-inspiring-cinematic-ambient-116199/ Free for use under the Pixabay license - https://pixabay.com/service/license-summary/ 4. "GRRRRR-Feat-Jenna-Decker" by Tyler-Havlicek-Official. https://pixabay.com/music/hard-rock-grrrrr-feat-jenna-decker-476310/ Free for use under the Pixabay license - https://pixabay.com/service/license-summary/ This podcast is narrated by the host's own voice, powered by AI.