Turning Resident Engagement Into a Scalable Sales Engine
Wed Jan 21 2026
Michael Swanson, Co-Founder and Chief Technology Officer of Alosant, discusses how technology strengthens the connection between residents, physical spaces, and the sales experience. Michael reflects on how his role is evolving as the company grows, with a focus on guiding product direction while staying closely connected to clients and internal teams.
Alosant centers its approach on resident-driven content, personalization, and connected channels that reflect everyday life inside a community. Michael explains how authenticity, flexible systems, and early technology choices shape both resident engagement and how communities present themselves to future buyers.
Key Takeaways:
00:00 Introduction.
02:03 Technology supports communities when it encourages real-world interaction.
03:44 Marketing works best when it reflects everyday community life.
05:19 Resident involvement helps build credibility and trust within community storytelling.
09:19 Homebuying decisions include lifestyle and connection, not just the physical home.
11:35 Sales centers become more engaging when content reflects current community activity.
15:40 Early technology choices shape how communities evolve and stay flexible over time.
20:08 Resident-led activities create organic moments that strengthen community identity.
28:33 AI enables scaling by identifying patterns and triggering relevant experiences.
Resources Mentioned:
Michael Swanson
https://www.linkedin.com/in/mikejswanson/
Alosant | LinkedIn
https://www.linkedin.com/company/alosant/
Alosant | Website
https://www.alosant.com/?utm_source=chatgpt.com
Stay and Play
https://www.alosant.com/customer-success/case-study-amblebrook-elevates-stay-play-with-an-alosant-powered-app
Teravalis Community
https://www.teravalis.com/
Kissing Tree
https://kissingtree.com/
Urban Land Institute (ULI)
https://www.uli.org/
HubSpot
https://www.hubspot.com/
Thank you for listening to “Communities Connected: A Land and Lifestyle Podcast by Alosant.” If you enjoyed the show, please leave us a 5-star review and subscribe to our channel so you don’t miss any future episodes.
You can find more about Alosant on our LinkedIn page and alosant.com
About the Host
April is the CEO and Co-Founder of Alosant. She is an experienced entrepreneur and real estate technology expert with an innate curiosity for consumer behavior. Alosant-powered apps make it easy for users to stay informed and engaged, offering solutions to connect with everything their community has to offer.
#ResidentExperience #MasterPlannedCommunities #Proptech
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Michael Swanson, Co-Founder and Chief Technology Officer of Alosant, discusses how technology strengthens the connection between residents, physical spaces, and the sales experience. Michael reflects on how his role is evolving as the company grows, with a focus on guiding product direction while staying closely connected to clients and internal teams. Alosant centers its approach on resident-driven content, personalization, and connected channels that reflect everyday life inside a community. Michael explains how authenticity, flexible systems, and early technology choices shape both resident engagement and how communities present themselves to future buyers. Key Takeaways: 00:00 Introduction. 02:03 Technology supports communities when it encourages real-world interaction. 03:44 Marketing works best when it reflects everyday community life. 05:19 Resident involvement helps build credibility and trust within community storytelling. 09:19 Homebuying decisions include lifestyle and connection, not just the physical home. 11:35 Sales centers become more engaging when content reflects current community activity. 15:40 Early technology choices shape how communities evolve and stay flexible over time. 20:08 Resident-led activities create organic moments that strengthen community identity. 28:33 AI enables scaling by identifying patterns and triggering relevant experiences. Resources Mentioned: Michael Swanson https://www.linkedin.com/in/mikejswanson/ Alosant | LinkedIn https://www.linkedin.com/company/alosant/ Alosant | Website https://www.alosant.com/?utm_source=chatgpt.com Stay and Play https://www.alosant.com/customer-success/case-study-amblebrook-elevates-stay-play-with-an-alosant-powered-app Teravalis Community https://www.teravalis.com/ Kissing Tree https://kissingtree.com/ Urban Land Institute (ULI) https://www.uli.org/ HubSpot https://www.hubspot.com/ Thank you for listening to “Communities Connected: A Land and Lifestyle Podcast by Alosant.” If you enjoyed the show, please leave us a 5-star review and subscribe to our channel so you don’t miss any future episodes. You can find more about Alosant on our LinkedIn page and alosant.com About the Host April is the CEO and Co-Founder of Alosant. She is an experienced entrepreneur and real estate technology expert with an innate curiosity for consumer behavior. Alosant-powered apps make it easy for users to stay informed and engaged, offering solutions to connect with everything their community has to offer. #ResidentExperience #MasterPlannedCommunities #Proptech