Audio Branding

“I think there’s nothing that truly resonates across all of your senses like sound does. If I’m watching something gorgeous, it’s a feast for my eyes, and it starts and ends there. But if I’m listening to something, it’s the one thing that can truly always be in your brain presence — always bringing things up or bringing things down. I mean, if you’re in a bad mood, one of the five ways to get out of it is going to be put on music, guaranteed.” – Jeremy Toeman This episode is the second half of my conversation with founder of Augie, media and technology leader, and entrepreneur Jeremy Toeman as we discuss the sometimes-random twists and turns that created social media as we know it, the lessons he’s drawn from video-game design to help improve audio-first UX, and his perspective on balancing AI efficiency and human authenticity. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that. (00:00) - The Role of Sound in Branding The second half of our discussion begins with a look at podcasting, and why Fortune-500 interviews aren’t always the best approach for a business podcast. “They’re not really leverage-able,” he explains. “There’s not a lot of practical value in, like, ‘he gets up at 5 AM every day and does a 20-minute cold plunge, and he doesn’t look at any device and only eats oysters.’ Okay, but I’m never going to do that.” We talk about what AI has to offer podcasters and about how its ability to sift through user data and predict trends can impact even the most seemingly human elements. “I had someone blow my mind the other day,” he says, “He got on my podcast, and he had used an AI tool to listen to my other episodes and then predict for him what questions I would ask him… And it was pretty on spot.” (12:15) - Practical Tips for Creators We talk about UX design for everything from software apps to smart devices, and how he’s taking his cues from the video game industry. “Think about tech products,” he says, “video games have music. They have sound effects, music... There should be so much more in our tech world where audio can make it a more satisfying experience..” He tells us about his daughter, who’s just published her first indie video game, and the hands-on approach to Foley sound effects that her experience taught him. “We were in my car and it was making this weird noise when you open the door,” he recalls, “and she’s like, hang on, can everybody be quiet? And she grabbed her phone and went to record it.” (20:00) - Enhancing Your Brand Identity As our conversation comes to a close, Jeremy talks more about the power of sound as a branding tool. “I think there’s nothing that truly resonates across all of your senses like sound does, right?” he says. “Like, if I’m watching something gorgeous, it’s a feast of my eyes, and it starts and ends there.” He tells us about his upcoming projects and AI developments, and how he’s working to balance the human and AI elements of new media. “We don’t want to take away from video editing or voiceover actors...