#6 Ben Hatch: Building Crumble's Empire: How Ben Hatch Helped Transform a Cookie Company
Tue Jul 22 2025
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Ben Hatch shares his journey from delivery driver to research and development team member at Crumble Cookies, revealing how he helped grow their social media presence from 15,000 to 2.3 million followers through authentic content creation.
• Started at Crumble Cookies in December 2017 as a delivery driver just three months after the company opened
• Worked his way up through management positions and helped open dozens of locations nationwide
• Created social media content that resonated with younger audiences while maintaining brand values
• Now works on the Research and Development team creating new cookie recipes and on the External Content team
• Has delivered cookies to celebrities like Guy Fieri and created special treats for the Kardashians
• Believes in taking risks and seizing opportunities rather than living with regret
• Emphasizes the importance of company culture as the "fourth C" alongside cookie quality, cleanliness, and customer service
• Uses a simple iPhone to create authentic content that connects with audiences better than overly-produced material
• Values positivity and believes putting out good energy will always return to you
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Send us a text Ben Hatch shares his journey from delivery driver to research and development team member at Crumble Cookies, revealing how he helped grow their social media presence from 15,000 to 2.3 million followers through authentic content creation. • Started at Crumble Cookies in December 2017 as a delivery driver just three months after the company opened • Worked his way up through management positions and helped open dozens of locations nationwide • Created social media content that resonated with younger audiences while maintaining brand values • Now works on the Research and Development team creating new cookie recipes and on the External Content team • Has delivered cookies to celebrities like Guy Fieri and created special treats for the Kardashians • Believes in taking risks and seizing opportunities rather than living with regret • Emphasizes the importance of company culture as the "fourth C" alongside cookie quality, cleanliness, and customer service • Uses a simple iPhone to create authentic content that connects with audiences better than overly-produced material • Values positivity and believes putting out good energy will always return to you Follow us on all listening platforms - Apple Podcasts, Spotify, Amazon Music, Google Podcasts, and iHeartRadio. Wherever you find your podcasts, come listen to the Authentic Podcast where we drop gems with amazing people from our community. Support the show