The Truth About B2B Data with Matthew Dares
Tue Feb 03 2026
In this episode of the B2B eCommerce Show, Justin King sits down with Matthew Dares, Partner and Head of Customer Success at TORQ, to explore how operational discipline, product data strategy, and AI intersect to drive real, scalable outcomes in B2B commerce.
Matthew shares TORQ’s journey implementing the Entrepreneurial Operating System (EOS), why structure and accountability became essential as the business scaled, and how clear ownership, quarterly priorities, and intentional change management transformed both internal execution and client delivery.
The conversation then dives deep into one of the most critical, and misunderstood, topics in modern B2B commerce: product data. Justin and Matthew unpack the evolving role of PIM and MDM, why AI cannot replace a source of truth, and how manufacturers and distributors should think about master data, commerce platforms, and AI working together rather than competing.
Together, they explore how complex B2B organizations can move beyond spreadsheets, legacy systems, and fragmented architectures to build data foundations that support commerce, customer experience, and future AI-driven workflows.
Key topics include:
• How EOS changes decision-making, accountability, and execution at scale
• Why “slow is smooth, smooth is fast” matters in organizational change
• The real difference between PIM and MDM, and when you need each
• Why AI still depends on clean, structured product data
• How manufacturers and distributors should think about data as a strategic asset
• What future-ready B2B commerce architecture looks like
A must-listen episode for B2B leaders, manufacturers, distributors, and digital teams navigating growth, data complexity, and the realities of AI adoption.
Guest: Matthew Dares
Host: Justin King
Introducing B2B eCommerce World. A conference focused on networking, education and training.
Melbourne, Australia August 19-20
Scottsdale, Arizona November 3 - 4
https://b2becommerceworld.org
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In this episode of the B2B eCommerce Show, Justin King sits down with Matthew Dares, Partner and Head of Customer Success at TORQ, to explore how operational discipline, product data strategy, and AI intersect to drive real, scalable outcomes in B2B commerce. Matthew shares TORQ’s journey implementing the Entrepreneurial Operating System (EOS), why structure and accountability became essential as the business scaled, and how clear ownership, quarterly priorities, and intentional change management transformed both internal execution and client delivery. The conversation then dives deep into one of the most critical, and misunderstood, topics in modern B2B commerce: product data. Justin and Matthew unpack the evolving role of PIM and MDM, why AI cannot replace a source of truth, and how manufacturers and distributors should think about master data, commerce platforms, and AI working together rather than competing. Together, they explore how complex B2B organizations can move beyond spreadsheets, legacy systems, and fragmented architectures to build data foundations that support commerce, customer experience, and future AI-driven workflows. Key topics include: • How EOS changes decision-making, accountability, and execution at scale • Why “slow is smooth, smooth is fast” matters in organizational change • The real difference between PIM and MDM, and when you need each • Why AI still depends on clean, structured product data • How manufacturers and distributors should think about data as a strategic asset • What future-ready B2B commerce architecture looks like A must-listen episode for B2B leaders, manufacturers, distributors, and digital teams navigating growth, data complexity, and the realities of AI adoption. Guest: Matthew Dares Host: Justin King Introducing B2B eCommerce World. A conference focused on networking, education and training. Melbourne, Australia August 19-20 Scottsdale, Arizona November 3 - 4 https://b2becommerceworld.org