Rebecca Todd: Building a Purpose Driven Photography Business Through Relationships
Tue Jan 20 2026
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In this episode of the Badass Women in Business podcast, Aggie sits down with Denver-based photographer and TruBlu Images founder Rebecca Todd. Rebecca shares her journey from studying photography at LSU to rebuilding her business after relocating from New Orleans to Denver.
They talk about carving out a niche working with mission-driven brands and nonprofits, why relationships matter more than marketing tactics, and how Rebecca has built a sustainable creative business while navigating imposter syndrome, seasonality, and growth. Rebecca also shares powerful behind-the-scenes stories from nonprofit work and offers practical advice for creatives who want to build a business that lasts.
Key Topics Discussed
• Building a photography business rooted in purpose
• Rebranding and niching without limiting growth
• Moving a business to a new city and rebuilding relationships
• Why relationships drive repeat business and referrals
• Imposter syndrome and seasonality in creative work
• Hiring contractors and outsourcing as a working parent
• Growing a creative business beyond one-off projects
• Long-term vision for scaling TruBlu Images nationally
About the Guest
Rebecca Todd is a Denver-based photographer and the founder of TruBlu Images. A New Orleans native, Rebecca works with mission-driven brands and nonprofits to tell meaningful, value-led stories through photography. She is known for building long-term client relationships, finding a clear niche, and creating a creative business rooted in impact and sustainability.
Connect with Rebecca
Website: https://www.trubluimages.com
Instagram: https://www.instagram.com/trubluimages/
LinkedIn: https://www.linkedin.com/in/rebecca-todd-27216269/
Facebook: https://www.facebook.com/trubluimages
Pinterest: https://www.pinterest.com/trubluimages/
Etsy: https://www.etsy.com/shop/TruBluImages
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Keep up with more content from Aggie and Cristy here:
Facebook: Empowered Women Leaders Instagram: @badass_women_in_business LinkedIn: ProveHer - Badass Women in Business Website: Badasswomeninbusinesspodcast.com Athena: athenaac.com
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Send us a text In this episode of the Badass Women in Business podcast, Aggie sits down with Denver-based photographer and TruBlu Images founder Rebecca Todd. Rebecca shares her journey from studying photography at LSU to rebuilding her business after relocating from New Orleans to Denver. They talk about carving out a niche working with mission-driven brands and nonprofits, why relationships matter more than marketing tactics, and how Rebecca has built a sustainable creative business while navigating imposter syndrome, seasonality, and growth. Rebecca also shares powerful behind-the-scenes stories from nonprofit work and offers practical advice for creatives who want to build a business that lasts. Key Topics Discussed • Building a photography business rooted in purpose • Rebranding and niching without limiting growth • Moving a business to a new city and rebuilding relationships • Why relationships drive repeat business and referrals • Imposter syndrome and seasonality in creative work • Hiring contractors and outsourcing as a working parent • Growing a creative business beyond one-off projects • Long-term vision for scaling TruBlu Images nationally About the Guest Rebecca Todd is a Denver-based photographer and the founder of TruBlu Images. A New Orleans native, Rebecca works with mission-driven brands and nonprofits to tell meaningful, value-led stories through photography. She is known for building long-term client relationships, finding a clear niche, and creating a creative business rooted in impact and sustainability. Connect with Rebecca Website: https://www.trubluimages.com Instagram: https://www.instagram.com/trubluimages/ LinkedIn: https://www.linkedin.com/in/rebecca-todd-27216269/ Facebook: https://www.facebook.com/trubluimages Pinterest: https://www.pinterest.com/trubluimages/ Etsy: https://www.etsy.com/shop/TruBluImages --- Subscribe and Review If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts. Stay badass. Stay bold. Build it your way. Keep up with more content from Aggie and Cristy here: Facebook: Empowered Women Leaders Instagram: @badass_women_in_business LinkedIn: ProveHer - Badass Women in Business Website: Badasswomeninbusinesspodcast.com Athena: athenaac.com