Episode 105: Julie Shih | DD Mau Vietnamese Eatery
Tue Jan 27 2026
On this episode, presented by Busey Bank, I’m sitting down Julie Shih, the visionary behind DD Mau Vietnamese Eatery. Julie opened her first location in 2018 with a mission to deliver fresh, healthy, and flavorful Vietnamese cuisine in a fast-casual setting. Eight years later, she’s making bold moves—relocating her Webster Groves restaurant into a stunning 6,000-square-foot space that she and her husband purchased and completely renovated.
This isn’t just a bigger kitchen and more seating—it’s a statement about growth, ownership, and long-term vision. In this episode, we’ll dive into what it takes to make a seven-figure investment in your brand, how Julie balances risk and opportunity, and what this expansion means for the future of DD Mau. We’ll also explore her approach to scaling without losing the soul of her concept and the lessons she’s learned as a leader in the competitive restaurant industry.
I'm also excited to welcome a new partner for the show - The Normal Brand - clothing rooted in Midwestern values. Co-founder Jimmy Sansone joined me awhile back (episode #67) and I'm a big supporter. They’re giving listeners 15% off one purchase of regularly priced clothing. Just use the code BAKEDIN at checkout. Head to thenormalbrand.com and find your new favorite fit.
Let's roll...
#podcast #ddmau #webstergroves #joshallen #companionbaking #stlouis #stlmade
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On this episode, presented by Busey Bank, I’m sitting down Julie Shih, the visionary behind DD Mau Vietnamese Eatery. Julie opened her first location in 2018 with a mission to deliver fresh, healthy, and flavorful Vietnamese cuisine in a fast-casual setting. Eight years later, she’s making bold moves—relocating her Webster Groves restaurant into a stunning 6,000-square-foot space that she and her husband purchased and completely renovated. This isn’t just a bigger kitchen and more seating—it’s a statement about growth, ownership, and long-term vision. In this episode, we’ll dive into what it takes to make a seven-figure investment in your brand, how Julie balances risk and opportunity, and what this expansion means for the future of DD Mau. We’ll also explore her approach to scaling without losing the soul of her concept and the lessons she’s learned as a leader in the competitive restaurant industry. I'm also excited to welcome a new partner for the show - The Normal Brand - clothing rooted in Midwestern values. Co-founder Jimmy Sansone joined me awhile back (episode #67) and I'm a big supporter. They’re giving listeners 15% off one purchase of regularly priced clothing. Just use the code BAKEDIN at checkout. Head to thenormalbrand.com and find your new favorite fit. Let's roll... #podcast #ddmau #webstergroves #joshallen #companionbaking #stlouis #stlmade