Inside the Reality of Building an AI Company in the UK - Jack Perschke
Sun Feb 08 2026
1/3 - There is only one condition necessary for a business to exist: someone has to be willing to pay. This conversation steps away from the public narrative around UK AI and into the quieter reality of what it actually takes to build an early-stage AI company. Jack Perschke speaks plainly about funding, venture bias, domain expertise, and hiring in a global labour market, drawing a clear line between what looks coherent from the outside and what feels very different on the inside. There is no case study here and no success story to emulate, just a grounded account of how decisions get made when capital is selective, expectations are high, and execution matters. This is the first of three short films, and it sets up the wider question of who really defines the economics as AI moves from ambition into infrastructure.
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1/3 - There is only one condition necessary for a business to exist: someone has to be willing to pay. This conversation steps away from the public narrative around UK AI and into the quieter reality of what it actually takes to build an early-stage AI company. Jack Perschke speaks plainly about funding, venture bias, domain expertise, and hiring in a global labour market, drawing a clear line between what looks coherent from the outside and what feels very different on the inside. There is no case study here and no success story to emulate, just a grounded account of how decisions get made when capital is selective, expectations are high, and execution matters. This is the first of three short films, and it sets up the wider question of who really defines the economics as AI moves from ambition into infrastructure.