#194 - Product-Led Growth: Building Predictable Lead Systems | Nayzel Sushil | Be A Wolf - Sessions
Mon Feb 02 2026
Send us a text
This week I’m talking about product-led thinking — specifically how it helps you build predictable lead systems while you’re still laying the foundations.
This session came straight out of practice.
I was pressure-testing a pitch yesterday for marketing experts, walking through how we actually build and scale. Halfway through explaining it, I realised… this isn’t just a pitch. This is a system.
In this 15-minute session, I break down:
What a product-led approach really means (beyond software)How to design systems that attract the right leads consistentlyWhy predictability matters more than volume early onAnd how building this early saves you from chaos laterThis isn’t about hacks or chasing the next tactic.
It’s about building something repeatable, calm, and scalable — so your business isn’t relying on you being “on” all the time.
If you’re a founder, creative, or operator trying to move from random leads to reliable ones, this one’s for you.
Let’s get into it.
📖 Episode Sponsored by: https://nayzvswild.com/product/start-up-scale-up-grow-up/
Start-Up, Scale-Up, Grow-Up — a raw, real, and practical guide for founders, creatives, and changemakers.
This book isn’t just about building businesses… it’s about building movements, legacy, and impact.
Available now at nayzvswild.com
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📸 Brought to you by: www.featureweddings.com
Fine Art Wedding Photo & Film — established in 2013
Dedicated to the brides and grooms of New Zealand, Australia, and the Pacific Islands.
We capture weddings, elopements, engagements, and love stories that live far beyond the day.
Chasing essence is our motivation. Endless love is our inspiration.
Because at Feature Weddings, we believe that love always wins.
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Send us a text This week I’m talking about product-led thinking — specifically how it helps you build predictable lead systems while you’re still laying the foundations. This session came straight out of practice. I was pressure-testing a pitch yesterday for marketing experts, walking through how we actually build and scale. Halfway through explaining it, I realised… this isn’t just a pitch. This is a system. In this 15-minute session, I break down: What a product-led approach really means (beyond software)How to design systems that attract the right leads consistentlyWhy predictability matters more than volume early onAnd how building this early saves you from chaos laterThis isn’t about hacks or chasing the next tactic. It’s about building something repeatable, calm, and scalable — so your business isn’t relying on you being “on” all the time. If you’re a founder, creative, or operator trying to move from random leads to reliable ones, this one’s for you. Let’s get into it. 📖 Episode Sponsored by: https://nayzvswild.com/product/start-up-scale-up-grow-up/ Start-Up, Scale-Up, Grow-Up — a raw, real, and practical guide for founders, creatives, and changemakers. This book isn’t just about building businesses… it’s about building movements, legacy, and impact. Available now at nayzvswild.com . 📸 Brought to you by: www.featureweddings.com Fine Art Wedding Photo & Film — established in 2013 Dedicated to the brides and grooms of New Zealand, Australia, and the Pacific Islands. We capture weddings, elopements, engagements, and love stories that live far beyond the day. Chasing essence is our motivation. Endless love is our inspiration. Because at Feature Weddings, we believe that love always wins.