E 813: How to Scale a Beauty Brand from DTC to Retail—with Anthony Standifer
Tue Jul 22 2025
Summary In this episode of Scaling Emerging Beauty, I sit down with Anthony Standifer—co-founder of MSeed Group and a 25-year beauty industry veteran. We get into the real talk around what it takes to scale from direct-to-consumer to retail—and how to stay profitable while doing it.
We discuss:
- How to stand out in crowded beauty categories through niche positioning
- Why building emotional connections with your customers is key to scaling
- What early-stage brands need to know about innovation cadence and product development
- The truth about manufacturing partnerships—and why it should never be a transactional relationship
- How to finance growth and manage the cash flow gap when transitioning to retail
If you’re a beauty founder looking to grow your brand from six figures to multimillion-dollar retail distribution, this episode is full of expert insights, strategic frameworks, and the kind of candid advice most people don’t say out loud.
Listen now on Apple Podcasts, Spotify, or your favorite podcast platform!
Links:
📌 Connect with Anthony Standifer on LinkedIn
📌 Check out MSeed Group: https://mseedgroup.com/
🔗 Monique Benoit on Instagram
🔗 Monique Benoit on LinkedIn
🔗 Scaling Emerging Beauty on Instagram
🔗 Scaling Emerging Beauty Website
🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
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Summary In this episode of Scaling Emerging Beauty, I sit down with Anthony Standifer—co-founder of MSeed Group and a 25-year beauty industry veteran. We get into the real talk around what it takes to scale from direct-to-consumer to retail—and how to stay profitable while doing it. We discuss: - How to stand out in crowded beauty categories through niche positioning - Why building emotional connections with your customers is key to scaling - What early-stage brands need to know about innovation cadence and product development - The truth about manufacturing partnerships—and why it should never be a transactional relationship - How to finance growth and manage the cash flow gap when transitioning to retail If you’re a beauty founder looking to grow your brand from six figures to multimillion-dollar retail distribution, this episode is full of expert insights, strategic frameworks, and the kind of candid advice most people don’t say out loud. Listen now on Apple Podcasts, Spotify, or your favorite podcast platform! Links: 📌 Connect with Anthony Standifer on LinkedIn 📌 Check out MSeed Group: https://mseedgroup.com/ 🔗 Monique Benoit on Instagram 🔗 Monique Benoit on LinkedIn 🔗 Scaling Emerging Beauty on Instagram 🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!