Interview: Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus
Wed Feb 04 2026
In this episode, we speak with Kevin Chesters, author of The Creative Nudge and ex-CSO at Ogilvy UK, about the behavioral science of creativity. Kevin explains how small tactics can boost creativity, why time pressure kills it, and how organizations can build a culture of lateral problem solving.