Episode 67 - From Baking Dreams to Viral Babkas: The Rise of Jaxx Snax (Jacqueline Spiegel)
Tue Feb 03 2026
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This week, we sit down with Jacqueline Spiegel, better known as Jaxx Snax, whose story is as rich and layered as her famous babkas. Growing up on Long Island, Jacqueline wasn’t quite sure where life would take her. Her path meandered from exploring a career in health and nutrition to enrolling in culinary school, where she discovered her true calling — the delicate art of French pastry.
Starting at the bottom in several bakeries, Jaqueline quickly learned the demanding pace of the pastry world. The long hours took a toll, both physically and mentally, and when the pandemic hit, she made the difficult choice to step back and return home. What began as baking for fun soon became something much bigger. She started selling her creations — babkas, cookies, rugelach, and more — and when she brought them online, her genuine spirit and talent captured the internet’s heart.
Jacqueline’s old-school charm and sweet youth make her a rare and refreshing presence in the digital world. She’s a young woman with an old soul, whose warmth, creativity, and authenticity resonate deeply with her growing community.
Now, Jaxx Snax is on the rise — building a brand that celebrates tradition, passion, and the joy of sharing something made with love. In this episode, we talk about her journey from uncertainty to confidence, from burnout to breakout, and how she’s turning her passion for baking into a life she truly loves.
A story of heart, hustle, and a touch of sweetness — meet the inspiring baker behind Jaxx Snax
Follow @jaxxsnax
Recording Location New York City
Thank you for listening! If you enjoyed this episode, don't forget to follow, leave a review and share it with a friend. And you can follow me @heidiblum_foodczar on instagram for more behind-the-scenes content, updates and more.
Got feedback or a question, I'd love to hear from you!
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Send us a text This week, we sit down with Jacqueline Spiegel, better known as Jaxx Snax, whose story is as rich and layered as her famous babkas. Growing up on Long Island, Jacqueline wasn’t quite sure where life would take her. Her path meandered from exploring a career in health and nutrition to enrolling in culinary school, where she discovered her true calling — the delicate art of French pastry. Starting at the bottom in several bakeries, Jaqueline quickly learned the demanding pace of the pastry world. The long hours took a toll, both physically and mentally, and when the pandemic hit, she made the difficult choice to step back and return home. What began as baking for fun soon became something much bigger. She started selling her creations — babkas, cookies, rugelach, and more — and when she brought them online, her genuine spirit and talent captured the internet’s heart. Jacqueline’s old-school charm and sweet youth make her a rare and refreshing presence in the digital world. She’s a young woman with an old soul, whose warmth, creativity, and authenticity resonate deeply with her growing community. Now, Jaxx Snax is on the rise — building a brand that celebrates tradition, passion, and the joy of sharing something made with love. In this episode, we talk about her journey from uncertainty to confidence, from burnout to breakout, and how she’s turning her passion for baking into a life she truly loves. A story of heart, hustle, and a touch of sweetness — meet the inspiring baker behind Jaxx Snax Follow @jaxxsnax Recording Location New York City Thank you for listening! If you enjoyed this episode, don't forget to follow, leave a review and share it with a friend. And you can follow me @heidiblum_foodczar on instagram for more behind-the-scenes content, updates and more. Got feedback or a question, I'd love to hear from you!