Interview with Nuttha Goutier, Founder and CEO of Sabai Thai Spa
Wed Jan 28 2026
In this episode, I talk with Nuttha Goutier, who is the founder and CEO fo Sabai Thai Spa. Nuttha is originally from Thailand and shares her story, why she decided to start franchising her corporate spa locations and lessons she has learned on her journey in supporting her franchisees success. In this episode, she shares how she has been able to sucessfully expand Sabai Thai Spa into a franchise while maintaining its unique cultural charm. She also shares insights into balancing standardization with authenticity in franchise operations and why this matters for long-term success, and practical lessons and strategies for training franchisees to embody care and connection, not just processes.
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In this episode, I talk with Nuttha Goutier, who is the founder and CEO fo Sabai Thai Spa. Nuttha is originally from Thailand and shares her story, why she decided to start franchising her corporate spa locations and lessons she has learned on her journey in supporting her franchisees success. In this episode, she shares how she has been able to sucessfully expand Sabai Thai Spa into a franchise while maintaining its unique cultural charm. She also shares insights into balancing standardization with authenticity in franchise operations and why this matters for long-term success, and practical lessons and strategies for training franchisees to embody care and connection, not just processes.