Beyond Revenue – Narratives of Revenue Leaders [mit Michael Jäger]

What really happens when you put sales and marketing under one roof? In this episode of Beyond Revenue – Narratives of Revenue Leaders, Michael Jäger sits down with Laura Keddi, VP Sales & Marketing at egroup.io / ebuero AG, to talk about the realities behind “The Power of One”: one commercial organization, one set of goals, one customer journey. Laura shares how she: Broke down long-standing silos between sales and marketing Moved both teams from channel/KPI thinking to shared revenue ownership Reduced customer acquisition costs while improving conversion and customer experience Keeps balance as a marketing-native now leading the whole commercial engine You’ll hear concrete tactics like: Monthly business reviews that forced both teams to speak the same language Moving away from separate sales vs. marketing targets towards joint, high-level revenue goals How they unlocked growth once they stopped treating “lead quality” as a blame game Why patience, transparency and “prayer-like repetition” are non-negotiable when changing how people work About LauraLaura Keddi is VP Sales & Marketing at egroup.io / ebuero AG, Europe’s leading provider of smart office solutions and telecommunication services for small and medium-sized businesses.