Beyond the BEO

In this episode, I'm chatting with Phil Mershon, who shares insights on creating Unforgettable Events. We talk about the importance of understanding the audience, setting clear goals, and creating memorable moments that lead to impactful outcomes. We discuss the balance between entertainment and achieving event objectives, the challenges of stakeholder expectations, and the necessity of risk mitigation in event planning. About Phil Mershon Connect with Phil on LinkedIn Get Phil's book Unforgettable Events About the Host: Follow Shanondoah on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Beyond the BEO on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Event Planning Services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Rate, review and subscribe wherever you listen to podcasts, and share it with your favourite #EventProfs.