Beyond The Hashtag

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Welcome to Beyond the Hashtag, the official TikTok Shop podcast! In this podcast, we dive deep into the stories, strategies, and growth behind brands and creators on TikTok Shop. We go beyond the surface-level trends to explore how content, commerce, and culture come together to drive TikTok Shop success. Founded by Hakim Mohd Razali, Join us as we go Beyond the Hashtag! Interested in joining TikTok Shop? You can register below: UK: https://bit.ly/tiktokshop-podcast-sellerregistration-uk Spain / France / Germany / Italy: https://bit.ly/tiktokshop-podcast-selleregistrati

Top 52.3% by pitch volume (Rank #26161 of 50,000)Data updated Feb 10, 2026

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Episodes

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Publishes	N/A	Episodes	30	Founded	N/A
Number of Listeners		Category	Business

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Public snapshot

Audience: Under 4K / month

Canonical: https://podpitch.com/podcasts/beyond-the-hashtag

Reply rate: Under 2%

Latest Episodes

S2 Episode 10: OHS - Inside OHS TikTok Shop Playbook

Fri Jan 30 2026

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In this episode of the Beyond the Hashtag, we sit down with Peter Dickenson, Social Commerce Executive at Online Home Shop (OHS), to break down one of the most impressive TikTok Shop success stories to date. Peter shares how OHS generated over $100,000 in a single night and drove more than 50 million affiliate views across their product catalogue, all by building a scalable, creator-first affiliate strategy. We dive into: How OHS activated and scaled affiliates at speed The product and content strategies that unlocked viral reach Key lessons for brands looking to win on TikTok Shop through affiliates Whether you’re a brand, seller, or creator looking to understand what real scale on TikTok Shop looks like, this episode offers practical insights you can apply immediately. 🎧 Tune in to learn how OHS turned TikTok Shop into a high-impact revenue channel — and how you can do the same.

Key Metrics

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Rank

#26161

Top 52.3% by pitch volume (Rank #26161 of 50,000)

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Episode count

Data updated

Feb 10, 2026

Social followers

59.8K

Public Snapshot

Business Podcasts

Country

United Kingdom

Language

English

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Release cadence

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Latest episode date

Fri Jan 30 2026

Audience & Outreach (Public)

Audience range

Under 4K / month

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Reply rate band

Under 2%

Public band

Response time band

30+ days

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Replies received

1–5

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Presence & Signals

Social followers

59.8K

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Yes

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Guest format

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Monthly listeners49,360

Reply rate18.2%

Avg response4.1 days

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