Home Page 101: Why Yours Isn’t Working (And What to Fix First)
Mon Feb 02 2026
When was the last time you looked at your homepage like a total stranger? Not as the business owner who built it late at night with caffeine and Canva, but as someone clicking your link for the very first time.
In this episode, we’re breaking down Home Page 101. We talk about the actual job of your homepage, the biggest mistakes small business owners make, and what matters most right now if you’re building with a real-world budget.
We cover:
The one job your homepage needs to do
What a homepage is (and definitely is not)
The non-negotiables every great homepage needs
What you can stop stressing about
Best practices for 2026 and beyond
👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter
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When was the last time you looked at your homepage like a total stranger? Not as the business owner who built it late at night with caffeine and Canva, but as someone clicking your link for the very first time. In this episode, we’re breaking down Home Page 101. We talk about the actual job of your homepage, the biggest mistakes small business owners make, and what matters most right now if you’re building with a real-world budget. We cover: The one job your homepage needs to do What a homepage is (and definitely is not) The non-negotiables every great homepage needs What you can stop stressing about Best practices for 2026 and beyond 👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter