The $5.1M NIL Deal That Changed College Sports Forever
Thu Jul 10 2025
In this episode of Blue Chip Academy, host Justin King discusses the seismic shift in college sports with the advent of large NIL (Name, Image, Likeness) deals, exemplified by a $5.1 million deal for a Texas Tech offensive tackle. King emphasizes that athletes are now viewed as employees expected to deliver value on and off the field.
He explores the importance of strategy, network, and business acumen for athletes to navigate the evolving college sports ecosystem. Key topics include changing relationships with universities, the implications of becoming quasi-professionals in high school, and the rise of NIL collectives grooming future investors. The episode aims to prepare athletes, their families, and coaches to leverage opportunities while mitigating pitfalls in this new landscape.
00:00 Introduction to the New College Sports Era
00:42 Welcome to Blue Chip Academy
00:46 The University as the New Club Team
01:43 Understanding NIL Deals and Their Impact
02:38 Navigating the New Recruiting Landscape
04:05 The Business of College Sports
06:47 Preparing for the Future
08:05 Conclusion and Final Thoughts
NIL, athlete representation, sports asset management, youth athlete development, building athlete brand, NIL for middle school, student-athlete support system, CEO mindset for athletes, Blue Chip Academy, Justin King, Ryan Mundy, LIG Sports Group, youth
🚨 Whether you’re a sports parent, athlete, or coach—this episode will change the way you think about athlete development and the business behind the game.
📩 Learn more about building real value at ligsports.com
Support the show
Support the show
More
In this episode of Blue Chip Academy, host Justin King discusses the seismic shift in college sports with the advent of large NIL (Name, Image, Likeness) deals, exemplified by a $5.1 million deal for a Texas Tech offensive tackle. King emphasizes that athletes are now viewed as employees expected to deliver value on and off the field. He explores the importance of strategy, network, and business acumen for athletes to navigate the evolving college sports ecosystem. Key topics include changing relationships with universities, the implications of becoming quasi-professionals in high school, and the rise of NIL collectives grooming future investors. The episode aims to prepare athletes, their families, and coaches to leverage opportunities while mitigating pitfalls in this new landscape. 00:00 Introduction to the New College Sports Era 00:42 Welcome to Blue Chip Academy 00:46 The University as the New Club Team 01:43 Understanding NIL Deals and Their Impact 02:38 Navigating the New Recruiting Landscape 04:05 The Business of College Sports 06:47 Preparing for the Future 08:05 Conclusion and Final Thoughts NIL, athlete representation, sports asset management, youth athlete development, building athlete brand, NIL for middle school, student-athlete support system, CEO mindset for athletes, Blue Chip Academy, Justin King, Ryan Mundy, LIG Sports Group, youth 🚨 Whether you’re a sports parent, athlete, or coach—this episode will change the way you think about athlete development and the business behind the game. 📩 Learn more about building real value at ligsports.com Support the show Support the show