Why Your Marketing Feels Hard (And It’s Not Because You’re Bad at It)
Thu Feb 05 2026
If you've ever stared at a blank Instagram screen for 20 minutes or broken your "I'll be consistent this week" promise by Wednesday... this one's for you.
In this episode, we're covering:
Why consistency feels exhausting (hint: it's not you, it's decision fatigue)The difference between "trying everything" and actually having a strategyWhat real momentum looks like—and why most photographers quit right before it hitsWhy good marketing should feel boring (yes, really)The truth? You don't have a personal problem. You don't lack some secret marketing skill. You just need a system.
Stop white-knuckling your way through content creation. Let's make marketing feel easy, predictable, and dare I say... boring in the best way possible.
Ready to build a marketing system that actually works? Check out the Market Like a TOG membership at brookjefferson.com/membership
Grab what you need! 👇
Pricing for Profit Formula - Get instant access to the Pricing for Profit Guide so you know exactly how to price your packages.
3 Free Ways to Get Leads This Week - Simple, proven strategies to book more photography clients without spending a dime on ads. I'm giving you 3 free ways to get more leads this week.
4 Steps to a Fully Booked Year Masterclass - Ready to have your most profitable year yet in business? Learn what’s keeping you from more bookings and how to make changes today.
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If you've ever stared at a blank Instagram screen for 20 minutes or broken your "I'll be consistent this week" promise by Wednesday... this one's for you. In this episode, we're covering: Why consistency feels exhausting (hint: it's not you, it's decision fatigue)The difference between "trying everything" and actually having a strategyWhat real momentum looks like—and why most photographers quit right before it hitsWhy good marketing should feel boring (yes, really)The truth? You don't have a personal problem. You don't lack some secret marketing skill. You just need a system. Stop white-knuckling your way through content creation. Let's make marketing feel easy, predictable, and dare I say... boring in the best way possible. Ready to build a marketing system that actually works? Check out the Market Like a TOG membership at brookjefferson.com/membership Grab what you need! 👇 Pricing for Profit Formula - Get instant access to the Pricing for Profit Guide so you know exactly how to price your packages. 3 Free Ways to Get Leads This Week - Simple, proven strategies to book more photography clients without spending a dime on ads. I'm giving you 3 free ways to get more leads this week. 4 Steps to a Fully Booked Year Masterclass - Ready to have your most profitable year yet in business? Learn what’s keeping you from more bookings and how to make changes today.