We're Taking a Break: What's Next for Brain Driven Brands
Wed Jan 21 2026
After years of weekly conversations unpacking consumer psychology, growth strategy, and how brands actually make decisions, they step back to talk candidly about priorities, growth, and what it looks like when your work evolves faster than the containers around it.
They unpack why Brain Driven Brands started, what it became, and why it's time to pause and rethink what comes next. Along the way, they reflect on personal growth, career shifts, and the behind-the-scenes realities of running fast-growing businesses without pretending it's all tidy or linear.
You'll also hear:
Why "packaging" matters just as much as skill when it comes to brands and personal brands
What Tether Insights actually does, and why most research misses the real reasons people buy
Nate's work scaling supplement brands, building from zero to one, and treating messaging as a growth lever, not "just copy"
Why pauses can be strategic, not stagnant
This isn't a goodbye it's just a pause for now. A reminder that growth sometimes means stepping back to build the next version properly.
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After years of weekly conversations unpacking consumer psychology, growth strategy, and how brands actually make decisions, they step back to talk candidly about priorities, growth, and what it looks like when your work evolves faster than the containers around it. They unpack why Brain Driven Brands started, what it became, and why it's time to pause and rethink what comes next. Along the way, they reflect on personal growth, career shifts, and the behind-the-scenes realities of running fast-growing businesses without pretending it's all tidy or linear. You'll also hear: Why "packaging" matters just as much as skill when it comes to brands and personal brands What Tether Insights actually does, and why most research misses the real reasons people buy Nate's work scaling supplement brands, building from zero to one, and treating messaging as a growth lever, not "just copy" Why pauses can be strategic, not stagnant This isn't a goodbye it's just a pause for now. A reminder that growth sometimes means stepping back to build the next version properly.