Be The Default Choice In A Trust Economy
Wed Feb 04 2026
When markets shake, people don’t chase the lowest price... they chase the lowest risk. That single shift explains why discounts fall flat, why 'more features' can backfire, and why clear, consistent branding wins even in a downturn. We dig into safety bias, show how price sends meaning beyond dollars, and map a path to become the default choice without racing to the bottom.
Resources:
If you're looking to find your gaps, grab our free Brand Gap Finder here – https://youroneandonly.kit.com/17de8fad49
If you want to dive deeper into positioning and find your Market Advantage Gap, head here – https://youroneandonly.com.au/product/the-market-advantage-gap-workbook/
Send us a text
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
More
When markets shake, people don’t chase the lowest price... they chase the lowest risk. That single shift explains why discounts fall flat, why 'more features' can backfire, and why clear, consistent branding wins even in a downturn. We dig into safety bias, show how price sends meaning beyond dollars, and map a path to become the default choice without racing to the bottom. Resources: If you're looking to find your gaps, grab our free Brand Gap Finder here – https://youroneandonly.kit.com/17de8fad49 If you want to dive deeper into positioning and find your Market Advantage Gap, head here – https://youroneandonly.com.au/product/the-market-advantage-gap-workbook/ Send us a text Visit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/ Follow Tara on IG https://www.instagram.com/iamtaraladd/ Connect with Tara on https://www.linkedin.com/in/tarajoyladd/ Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.