Brand & New

Artificial intelligence (AI) is forcing legal systems worldwide to confront fundamental questions about creativity, ownership, and identity. Can companies train algorithms on copyrighted works without permission? What happens when technology makes it easy to clone someone’s voice or face? In this episode of Brand & New, host Willard Knox speaks with two attorneys at the forefront of these rapidly evolving issues. Lynn Oberlander is Co-Editor of the Practising Law Institute’s (PLI) comprehensive new treatise, Artificial Intelligence & Intellectual Property, which brings together leading practitioners to address the most pressing legal challenges in AI. Catie Seibel Sinitsa is the co-author the chapter covering copyright and AI.  Ms. Oberlander has spent almost 25 years counseling media and entertainment companies on intellectual property (IP) and First Amendment issues. Ms. Sinitsa specializes in copyright and trademark law, working with clients across fashion, media, among other industries.  Together, they unpack how this evolving technology is reshaping long-standing IP principles and why these questions are no longer theoretical but urgent, real-world concerns.  This episode of Brand & New is sponsored by PLI. For more than 90 years, the Institute has helped legal professionals stay at the forefront of knowledge and expertise through world-class continuing legal education.  Related Resources  About Lynn Oberlander About Catie Seibel Sinitsa About the Practising Law Institute Access Artificial Intelligence & Intellectual Property  AI-Related Sessions at INTA's 2026 Annual Meeting Related Brand & New Episodes: Certifying Human Music in the Age of AIThe AI Gender Gap