EP 49: Betting on the brand: How DraftKings stands out in a crowded game
Mon Feb 02 2026
Episode 49 takes listeners inside one of the fastest-growing and most competitive arenas in sports: betting. With Super Bowl LX approaching, the biggest game of the year has become about far more than the final score. It’s a national ritual and now it’s a multi-billion-dollar marketplace of wagers, odds and real-time emotion. Today’s fan experience is shaped by data, prediction and participation, and few brands sit closer to that intersection than DraftKings. As sports betting becomes a defining part of how fans engage with the game, DraftKings is helping rewrite the rules of modern sports entertainment, turning viewers into players, and moments into money.
Brand Slam hosts Joe Kayata and Mary Sadlier talk with Stephanie Sherman, Chief Marketing Officer at DraftKings, to explore how the brand has evolved from a fantasy sports startup into one of the most recognizable names in sports betting.
Stephanie breaks down the high-stakes decision to advertise during this year’s Big Game, where 30-second spots start at $8 million, explaining why DraftKings continues to invest in that stage and how showing up front and center during one of the most-watched sporting events in the world delivers impact that lasts far beyond kickoff
Stephanie’s journey with DraftKings began in its early years as a start-up.. She’s helped guide the brand through its shift from fantasy sports into regulated sports betting. She explains how DraftKings balances innovation with responsibility, data with instinct, and bold marketing moments with consistency, all while competing in a category where loyalty can be as fleeting as the next bet.
This episode is required listening for CMOs facing their own Super Bowl moments. It reinforces that enduring brands are built through clarity, consistency and an unwavering focus on the customer before, during, and after the spotlight. Because the brands that last are the ones built for the long game.
Have an idea for a guest? Reach out at brandslam@addventures.com.
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Episode 49 takes listeners inside one of the fastest-growing and most competitive arenas in sports: betting. With Super Bowl LX approaching, the biggest game of the year has become about far more than the final score. It’s a national ritual and now it’s a multi-billion-dollar marketplace of wagers, odds and real-time emotion. Today’s fan experience is shaped by data, prediction and participation, and few brands sit closer to that intersection than DraftKings. As sports betting becomes a defining part of how fans engage with the game, DraftKings is helping rewrite the rules of modern sports entertainment, turning viewers into players, and moments into money. Brand Slam hosts Joe Kayata and Mary Sadlier talk with Stephanie Sherman, Chief Marketing Officer at DraftKings, to explore how the brand has evolved from a fantasy sports startup into one of the most recognizable names in sports betting. Stephanie breaks down the high-stakes decision to advertise during this year’s Big Game, where 30-second spots start at $8 million, explaining why DraftKings continues to invest in that stage and how showing up front and center during one of the most-watched sporting events in the world delivers impact that lasts far beyond kickoff Stephanie’s journey with DraftKings began in its early years as a start-up.. She’s helped guide the brand through its shift from fantasy sports into regulated sports betting. She explains how DraftKings balances innovation with responsibility, data with instinct, and bold marketing moments with consistency, all while competing in a category where loyalty can be as fleeting as the next bet. This episode is required listening for CMOs facing their own Super Bowl moments. It reinforces that enduring brands are built through clarity, consistency and an unwavering focus on the customer before, during, and after the spotlight. Because the brands that last are the ones built for the long game. Have an idea for a guest? Reach out at brandslam@addventures.com.