Brands for a Better World - by Evolve CPG

Holly shares her journey as a nutritional scientist and formulating chemist, and how that experience led her to develop JostArriba, an instant coffee with added brain health and mental well-being benefits. We discuss the nootropic and adaptogen ingredients, like Reishi, Lions Mane, Ashwagandha, and L-Theanine, and how Holly obsessed over not just the functionality of the ingredients, but how the final product tastes. She then talks about the formation of her brand, Eightbillion, and the rigorous process of becoming a Certified B Corp, which reflects her commitment to ethical practices and community support. We wrap up by talking about her vision for the future of the company, her advice for fellow impact-driven entrepreneurs, and how a better world is one in which everybody is nicer, kinder, calmer, and feeling better about themselves and others.  Try it for yourself. Get 20% Off with promo/coupon code: GAGE. - https://eightbillion.com/Gage Takeaways: Coffee often comes with negative side effects, like jitteriness, heart palpitations, upset stomach, and more.Holly decided to solve that problem, by formatting a coffee product with beneficial nootropic and adaptogen ingredients.Nootropics just means something that we eat or drink to help us our brain, our cognition, our focus.Adaptogens are a food that we consume to help our body and our mind to cope with stress better.JostArriba has nootropics and adaptogens, which help with cognition, memory, focus, stress, anxiety, and also quality of sleep.Mushroom coffee’s often have a strange taste and gritty texture, but JostArriba dissolves fully and tastes great.It took a couple of years for Eightbillion to become a Certified B Corp.Eightbillion supports EatReal, bringing healthy and sustainable food to schools, through their 1% for the Planet commitment.Their single serving packaging is made from plant sources and is 100% compostable. Sound bites: “Our mantra is drink good, feel good, and do good.”"Profitability is not enough. Sustainability and making an impact and having a purpose. It really drives me every day.”“Without brain health, without mental wellness, nothing matters, and nothing is sustainable.”"Life shouldn't be a struggle. It shouldn't be something that we have to fight for. It should be a natural state that as a result of our first morning drink and all the decisions that we make consequently."“Hopefully, Eightbillion is a community where people can come and can share, can learn and exchange their life stories and exchange their passions and exchange their impacts.”“There's never enough resources. There's never enough hours of a day. There's never enough people to work with.”“I'm just excited about this journey and wherever it takes us.”"I have great mentors, full transparency. I'm not doing this all by myself." Links: Holly Xing on LinkedIn - https://www.linkedin.com/in/hollyxing8b/ Eightbillion - https://eightbillion.com/ Eightbillion on Facebook - https://www.facebook.com/eightbillionplanet/ Eightbillion on Instagram - https://www.instagram.com/eightbillionplanet/ Eightbillion on YouTube - https://www.youtube.com/@drinkeightbillion Eightbillion on TikTok - https://www.tiktok.com/@drinkeightbillion … Eat Real - https://eatreal.org/ … The Four Agreements: A Practical Guide to Personal Freedom, Book by Don Miguel Ruiz - https://www.miguelruiz.com/the-four-agreements/ The Fifth Agreement: A Practical Guide to Self-Mastery, Book by Don Miguel Ruiz - https://www.miguelruiz.com/the-fifth-agreement/ … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters: 03:00 Introduction to Holly and Eightbillion.com 07:49 Understanding Nootropics and Adaptogens 12:06 The Coffee Dilemma: Caffeine vs. Health 22:57 Ingredients of JostArriba: A Deep Dive 30:40 The Role of Ashwagandha and Other Key Ingredients 35:38 The Power of Kindness 37:10 Customer Transformations and Emotional Connections 39:10 The B-Corp Journey 43:43 Building a Sustainable Brand 49:25 Commitment to Sustainable Packaging 54:53 Vision for a Better Future See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.