The Warrior's Sales Playbook with Chris Harris
Mon Feb 02 2026
What can a martial artist who trained tier-one special forces teach you about sales performance? Everything.
In this episode, Dan sits down with Chris Harris: bestselling author, keynote speaker, Martial Arts Hall of Fame inductee, and creator of the combat system Roku Jitsu. Chris spent 25 years training elite military operators in close-quarters combat before transitioning to sales, where he discovered that the same mental disciplines that create warriors also create top sales performers.
In this episode, Chris shares his journey from childhood adversity to becoming number one in his field. He breaks down his four essential questions every salesperson must answer about their product/ service, explains why 95% of selling happens in the subconscious mind, and shares how to reprogram self-limiting beliefs.
If you've ever wondered how elite performers think differently, this conversation offers a wealth of pressure-tested strategies that work just as effectively in the boardroom as they do on the battlefield.
Follow and subscribe to our YouTube channel: https://www.youtube.com/@BreakingSalesPodcast/videos
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What can a martial artist who trained tier-one special forces teach you about sales performance? Everything. In this episode, Dan sits down with Chris Harris: bestselling author, keynote speaker, Martial Arts Hall of Fame inductee, and creator of the combat system Roku Jitsu. Chris spent 25 years training elite military operators in close-quarters combat before transitioning to sales, where he discovered that the same mental disciplines that create warriors also create top sales performers. In this episode, Chris shares his journey from childhood adversity to becoming number one in his field. He breaks down his four essential questions every salesperson must answer about their product/ service, explains why 95% of selling happens in the subconscious mind, and shares how to reprogram self-limiting beliefs. If you've ever wondered how elite performers think differently, this conversation offers a wealth of pressure-tested strategies that work just as effectively in the boardroom as they do on the battlefield. Follow and subscribe to our YouTube channel: https://www.youtube.com/@BreakingSalesPodcast/videos