E24 with Josh Foster - Show Up Real: Building Trust in a Digital World
Mon Sep 15 2025
In today’s episode of Bridging Generations in Sales and Outreach, Butch Nicholson sits down with Josh Foster, CEO and founder of Riverfront Recovery.
Josh shares his journey from professional musician to leader in behavioral health and why authenticity is the single greatest currency in both sales and human connection.
Josh doesn’t mince words about what turns him off on platforms like LinkedIn: over-polished, inauthentic content. Instead, he challenges leaders to show more of their real selves the full person, not just the 5% “professional” highlight reel.
For him, authenticity isn’t just a philosophy; it’s how he’s built trust with families seeking recovery and with businesses through his consulting firm.
Listeners will learn:
Why people buy from those they know, like, and trust and why “know” comes first.How oversharing information too early in the sales process can actually cost you the opportunity.Why authenticity in digital spaces creates deeper trust and better outcomes.How to “sell people what they want” in order to earn the right to later sell them what they truly need.This episode is a powerful reminder that trust is built not by polish, but by presence.
Whether you’re selling a service, leading a company, or just showing up online, people want the real you, not the version you think they expect.
Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump
Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.
📅 Join us LIVE every Friday at 10 AM ET on LinkedIn
Follow Us on LinkedIn and YouTube
Subscribe to our Newsletter!
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In today’s episode of Bridging Generations in Sales and Outreach, Butch Nicholson sits down with Josh Foster, CEO and founder of Riverfront Recovery. Josh shares his journey from professional musician to leader in behavioral health and why authenticity is the single greatest currency in both sales and human connection. Josh doesn’t mince words about what turns him off on platforms like LinkedIn: over-polished, inauthentic content. Instead, he challenges leaders to show more of their real selves the full person, not just the 5% “professional” highlight reel. For him, authenticity isn’t just a philosophy; it’s how he’s built trust with families seeking recovery and with businesses through his consulting firm. Listeners will learn: Why people buy from those they know, like, and trust and why “know” comes first.How oversharing information too early in the sales process can actually cost you the opportunity.Why authenticity in digital spaces creates deeper trust and better outcomes.How to “sell people what they want” in order to earn the right to later sell them what they truly need.This episode is a powerful reminder that trust is built not by polish, but by presence. Whether you’re selling a service, leading a company, or just showing up online, people want the real you, not the version you think they expect. Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch. 📅 Join us LIVE every Friday at 10 AM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!