The Value Proposition of Business Analysis
Tue Feb 03 2026
Ever wonder what real value looks like in business analysis—and how to show it with confidence?In this episode, host Susan Moore talks with trainer, author and owner of Bridging the Gap, Laura Brandenburg, to talk about what it means to deliver value as a business analysis professional. We explore why value goes far beyond documents and deliverables, how confidence shapes our impact, and where AI actually helps (and where it absolutely does not). We also discuss Laura’s new eight step framework from her new book The Value Driven Business Analyst. 🎙️Episode Highlights• What “value” really means in business analysis• Outcomes vs. value (and why it’s not either/or – it’s and)• How confidence affects our ability to lead• The business analysis value proposition: reducing rework and improving decision velocity• The role of AI in business analysis work today• Showing your value inside organizations that “don’t get it”• Let AI take care of the routine tasks so you can focus your time on deeper collaboration and relationship building• Laura’s value driven business analysis framework• Laura’s upcoming 3-part webinar series with IIBA which starts on Feb 18🔗 Resources
· Connect with Susan on LinkedIn
· Connect with Laura on LinkedIn
Business Analysis Live is hosted by Susan Moore, Community Engagement Manager with the International Institute of Business Analysis (IIBA). We talk with business analysis professionals about business analysis topics and answer questions from our live audience. If you enjoyed the episode, don’t forget to hit that Like button, subscribe to the channel, and share it with your friends. Your support helps us keep bringing you great content!The International Institute of Business Analysis (IIBA) is a non-profit professional association serving the field of business analysis. As the global thought leader and voice of the business analysis community, IIBA actively supports the recognition of the profession, and works to maintain global standards for the ongoing development of the practice and certifications.
Learn more at https://www.iiba.org/
#BusinessAnalysis #ValueDrivenBA #CareerConfidence
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Ever wonder what real value looks like in business analysis—and how to show it with confidence?In this episode, host Susan Moore talks with trainer, author and owner of Bridging the Gap, Laura Brandenburg, to talk about what it means to deliver value as a business analysis professional. We explore why value goes far beyond documents and deliverables, how confidence shapes our impact, and where AI actually helps (and where it absolutely does not). We also discuss Laura’s new eight step framework from her new book The Value Driven Business Analyst. 🎙️Episode Highlights• What “value” really means in business analysis• Outcomes vs. value (and why it’s not either/or – it’s and)• How confidence affects our ability to lead• The business analysis value proposition: reducing rework and improving decision velocity• The role of AI in business analysis work today• Showing your value inside organizations that “don’t get it”• Let AI take care of the routine tasks so you can focus your time on deeper collaboration and relationship building• Laura’s value driven business analysis framework• Laura’s upcoming 3-part webinar series with IIBA which starts on Feb 18🔗 Resources · Connect with Susan on LinkedIn · Connect with Laura on LinkedIn Business Analysis Live is hosted by Susan Moore, Community Engagement Manager with the International Institute of Business Analysis (IIBA). We talk with business analysis professionals about business analysis topics and answer questions from our live audience. If you enjoyed the episode, don’t forget to hit that Like button, subscribe to the channel, and share it with your friends. Your support helps us keep bringing you great content!The International Institute of Business Analysis (IIBA) is a non-profit professional association serving the field of business analysis. As the global thought leader and voice of the business analysis community, IIBA actively supports the recognition of the profession, and works to maintain global standards for the ongoing development of the practice and certifications. Learn more at https://www.iiba.org/ #BusinessAnalysis #ValueDrivenBA #CareerConfidence