The Email Marketing Strategy That Feels Like Texting Your Bestie with The Copywriting Mama
Mon Feb 02 2026
If your best ideas are living rent free in your Notes app instead of reaching your people and making you money, this episode is for you.
On this week’s episode of Business & Brunch, I’m sitting down with email marketing specialist and single mom Cassidy Handel, aka The Copywriting Mama, to talk about how email marketing can become one of the most powerful connection and sales tools in your business without feeling gross, pushy, or performative.
Cassidy built her business in just over two years, created her signature retainer service Inbox Empire, and became known for her very honest, very real approach to helping small business owners actually use their email lists instead of letting them collect digital dust. We’re getting into what really works when it comes to email strategy, list building, and showing up online as yourself, even when you’re worried about being judged.
In this episode, we cover:
* Why your Notes app content deserves a bigger audience and how to get it there
* How to turn high performing social posts into emails that make sales
* Why there are basically no rules in email marketing and why that’s a good thing
* How to integrate your faith and values into your business without being pushy or awkward
* Why cleaning your email list matters more than growing it
* Why trying to appeal to everyone guarantees you connect with no one
* How to repurpose content between social and email without burning out
* The truth about send times, open rates, and what metrics actually matter
* The very real danger of pricing yourself out of the people you actually want to help
This conversation is such a reminder that your email list should feel like hanging out with your people, not standing on a virtual stage screaming buy my stuff.
You get to show up as your full self, humor, faith, opinions and all, and build an email strategy that actually supports your life and your business.
Inbox Empire - DFY Email Marketing for Socially Successful Brands: https://thecopywritingmama.com/retainer
Connect with Cassidy:
Instagram: https://instagram.com/thecopywritingmama
Threads: @thecopywritingmama
Website: https://thecopywritingmama.com/retainer
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com
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If your best ideas are living rent free in your Notes app instead of reaching your people and making you money, this episode is for you. On this week’s episode of Business & Brunch, I’m sitting down with email marketing specialist and single mom Cassidy Handel, aka The Copywriting Mama, to talk about how email marketing can become one of the most powerful connection and sales tools in your business without feeling gross, pushy, or performative. Cassidy built her business in just over two years, created her signature retainer service Inbox Empire, and became known for her very honest, very real approach to helping small business owners actually use their email lists instead of letting them collect digital dust. We’re getting into what really works when it comes to email strategy, list building, and showing up online as yourself, even when you’re worried about being judged. In this episode, we cover: * Why your Notes app content deserves a bigger audience and how to get it there * How to turn high performing social posts into emails that make sales * Why there are basically no rules in email marketing and why that’s a good thing * How to integrate your faith and values into your business without being pushy or awkward * Why cleaning your email list matters more than growing it * Why trying to appeal to everyone guarantees you connect with no one * How to repurpose content between social and email without burning out * The truth about send times, open rates, and what metrics actually matter * The very real danger of pricing yourself out of the people you actually want to help This conversation is such a reminder that your email list should feel like hanging out with your people, not standing on a virtual stage screaming buy my stuff. You get to show up as your full self, humor, faith, opinions and all, and build an email strategy that actually supports your life and your business. Inbox Empire - DFY Email Marketing for Socially Successful Brands: https://thecopywritingmama.com/retainer Connect with Cassidy: Instagram: https://instagram.com/thecopywritingmama Threads: @thecopywritingmama Website: https://thecopywritingmama.com/retainer This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com