237. Jason Christensen — Whipping Up Delicious Protein Bars
Fri Oct 03 2025
In this episode, Jason Christensen, co-founder of the Utah-based protein bar company Blue Unicorn, discusses his entrepreneurial journey, which began with a summer sales job. He and his partner, Dr. Luke Tolley, formed the company after creating a unique, plant-based protein bar that is also nut-free, gluten-free, and tastes like a treat. The company manufactures its bars in Springville, Utah, and sells them online and through local retailers like Good Earth Markets and, soon, Harmon's. Christensen believes that a sense of accountability and a "can-do" spirit are key to entrepreneurial success, and he credits Utah's supportive business community with fostering this environment.
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In this episode, Jason Christensen, co-founder of the Utah-based protein bar company Blue Unicorn, discusses his entrepreneurial journey, which began with a summer sales job. He and his partner, Dr. Luke Tolley, formed the company after creating a unique, plant-based protein bar that is also nut-free, gluten-free, and tastes like a treat. The company manufactures its bars in Springville, Utah, and sells them online and through local retailers like Good Earth Markets and, soon, Harmon's. Christensen believes that a sense of accountability and a "can-do" spirit are key to entrepreneurial success, and he credits Utah's supportive business community with fostering this environment.