Transport, Tourism & Logistics Insights: AI, simplicity and the future of passenger experience
Tue Nov 18 2025
In this episode, our partner Florian Dehne, Global Head Aviation, speaks with Martin Gauss, long-time CEO of Air Baltic and since November CEO of Gulf Air, about his fascinating journey from pilot to airline leader – and the lessons he’s learned along the way. Together, they explore how artificial intelligence, digitalization, and simplicity are reshaping the aviation industry.
Martin shares insights on driving innovation through AI-based revenue management, Starlink connectivity, blockchain loyalty programs, and his belief that the passenger experience must become simpler, more seamless, and customer-centric. Discover how smaller, agile airlines can lead transformation and why AI will soon redefine how we book, fly, and experience travel.
For more information visit our website rolandberger.com.
More
In this episode, our partner Florian Dehne, Global Head Aviation, speaks with Martin Gauss, long-time CEO of Air Baltic and since November CEO of Gulf Air, about his fascinating journey from pilot to airline leader – and the lessons he’s learned along the way. Together, they explore how artificial intelligence, digitalization, and simplicity are reshaping the aviation industry. Martin shares insights on driving innovation through AI-based revenue management, Starlink connectivity, blockchain loyalty programs, and his belief that the passenger experience must become simpler, more seamless, and customer-centric. Discover how smaller, agile airlines can lead transformation and why AI will soon redefine how we book, fly, and experience travel. For more information visit our website rolandberger.com.