34 Running a Business as a 1/3 Splenic Projector with Natasha Golinsky
Fri Jan 23 2026
What if the reason business has felt exhausting isn’t because you’re doing it wrong but because you’re not built to hustle?
In this guest episode, I'm joined by Natasha Golinsky for a great conversation about what it’s actually like to run a business as a 1/3 Splenic Projector, especially in a world that rewards constant output, pushing, and proving.
Natasha Golinsky helps women-owned agencies deliver expert web development to their clients, is a mentor to female founders, a Mom, breast cancer butt kicker and a 3x Nominee Canada Women of Influence® Award. She shares her lived experience navigating business, burnout, decision-making, and self-trust as a Projector, and the moment she realized the problem wasn’t her effort but rather the way she was trying to approach work.
We talk about:
Why hustle culture quietly drains certain business women
What it feels like to work against your natural energy in business
How intuition and timing play a role in sustainable leadership
The difference between forcing momentum and creating aligned success
Why “doing more” often backfires for Projectors in business
This conversation isn’t about doing less for the sake of ease. It’s about doing business differently, in a way that actually works for how you’re wired.
If you’ve ever thought:
“Why does business feel harder for me than it should?”
“Why am I exhausted even when I’m doing all the ‘right’ things?”
“What if business just… isn’t for me?”
This episode will help you see your experience through a new lens and maybe finally stop blaming yourself for a system that was never designed for you.
Connect with Natasha Golinsky - www.onpurposeprojects.com
https://www.linkedin.com/in/natashagolinsky/
Apply to be on my show - https://darngoodbusinesscoach.com/rebel-to-rise-podcast-guest
Get your FREE human design chart - https://darngoodbusinesscoach.com/human-design-chart
https://darngoodbusinesscoach.com/everything
https://www.linkedin.com/in/erin-hines/
https://www.instagram.com/bedarngood/
00:00 Erin Hines & Natasha Golinsky
02:22 Natasha's Journey into Human Design
07:07 The Impact of Human Design on Business
13:27 Embracing Uniqueness and Trusting Yourself
19:44 Navigating Life as a Projector
26:30 Investing in Self-Discovery and Learning
human design projector in business, business coach
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What if the reason business has felt exhausting isn’t because you’re doing it wrong but because you’re not built to hustle? In this guest episode, I'm joined by Natasha Golinsky for a great conversation about what it’s actually like to run a business as a 1/3 Splenic Projector, especially in a world that rewards constant output, pushing, and proving. Natasha Golinsky helps women-owned agencies deliver expert web development to their clients, is a mentor to female founders, a Mom, breast cancer butt kicker and a 3x Nominee Canada Women of Influence® Award. She shares her lived experience navigating business, burnout, decision-making, and self-trust as a Projector, and the moment she realized the problem wasn’t her effort but rather the way she was trying to approach work. We talk about: Why hustle culture quietly drains certain business women What it feels like to work against your natural energy in business How intuition and timing play a role in sustainable leadership The difference between forcing momentum and creating aligned success Why “doing more” often backfires for Projectors in business This conversation isn’t about doing less for the sake of ease. It’s about doing business differently, in a way that actually works for how you’re wired. If you’ve ever thought: “Why does business feel harder for me than it should?” “Why am I exhausted even when I’m doing all the ‘right’ things?” “What if business just… isn’t for me?” This episode will help you see your experience through a new lens and maybe finally stop blaming yourself for a system that was never designed for you. Connect with Natasha Golinsky - www.onpurposeprojects.com https://www.linkedin.com/in/natashagolinsky/ Apply to be on my show - https://darngoodbusinesscoach.com/rebel-to-rise-podcast-guest Get your FREE human design chart - https://darngoodbusinesscoach.com/human-design-chart https://darngoodbusinesscoach.com/everything https://www.linkedin.com/in/erin-hines/ https://www.instagram.com/bedarngood/ 00:00 Erin Hines & Natasha Golinsky 02:22 Natasha's Journey into Human Design 07:07 The Impact of Human Design on Business 13:27 Embracing Uniqueness and Trusting Yourself 19:44 Navigating Life as a Projector 26:30 Investing in Self-Discovery and Learning human design projector in business, business coach