This CEO Says Empathy Will Beat AI and He’s Betting His Company On It | James Becker
Wed Nov 12 2025
James Becker joins Byron Lazine to discuss his journey from cold-calling in a collapsing 1989 market to leading Fusion Growth Partners, why long-term thinking and deep relationships beat short-term fear, how agents can turn databases and open houses into predictable business, and where the next 10% market jump may come from.𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamxSubscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine/Connect with James Becker: https://www.instagram.com/goingforitwithbecker/ Timestamps:00:00–03:56 Intro03:49 – James recalls his first sale and cold-calling through a market crash.08:12 – The Fran Dixon mentorship that changed his career.16:26 – Why empathy and trust beat AI in real estate.22:40 – “How do I make money now while truly building for the long term?”25:57 – Open houses as daily lead generation.29:12 – “Interview for the job” and win the kitchen table.38:29 – “We do too many different things” – Focus on one thing; drop distractions.41:44 – Inside Fusion’s “Beyoncé backup dancer” model.46:47 – 2026 outlook: invest now, build your own micro economy.48:34 – Constrained market could surge 10% for active agents.———BAM PARTNERS𝐌𝐨𝐬𝐚𝐢𝐤 is the premier client experience platform, picking up where CRMs leave off, spanning search, transaction management, and client retention. It’s everything you need to showcase your value, build client loyalty and drive referrals. BAMx members now receive Mosaik as part of their membership! One-time activation fee applies. Access is limited by market: https://www.skool.com/bamx/classroom/387ce2ae?md=3f3235450b3a4b8ca93413310d85a799 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐙𝐢𝐥𝐥𝐨𝐰 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞: Say hello to Zillow Showcase. Highlight your best to sellers and outshine competitors with its design to not exceed 10% of listings in your market. https://grow.zillow.com/showcase 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ ———#ByronLazine #BAMinterview #JamesBecker
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James Becker joins Byron Lazine to discuss his journey from cold-calling in a collapsing 1989 market to leading Fusion Growth Partners, why long-term thinking and deep relationships beat short-term fear, how agents can turn databases and open houses into predictable business, and where the next 10% market jump may come from.𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamxSubscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine/Connect with James Becker: https://www.instagram.com/goingforitwithbecker/ Timestamps:00:00–03:56 Intro03:49 – James recalls his first sale and cold-calling through a market crash.08:12 – The Fran Dixon mentorship that changed his career.16:26 – Why empathy and trust beat AI in real estate.22:40 – “How do I make money now while truly building for the long term?”25:57 – Open houses as daily lead generation.29:12 – “Interview for the job” and win the kitchen table.38:29 – “We do too many different things” – Focus on one thing; drop distractions.41:44 – Inside Fusion’s “Beyoncé backup dancer” model.46:47 – 2026 outlook: invest now, build your own micro economy.48:34 – Constrained market could surge 10% for active agents.———BAM PARTNERS𝐌𝐨𝐬𝐚𝐢𝐤 is the premier client experience platform, picking up where CRMs leave off, spanning search, transaction management, and client retention. It’s everything you need to showcase your value, build client loyalty and drive referrals. BAMx members now receive Mosaik as part of their membership! One-time activation fee applies. Access is limited by market: https://www.skool.com/bamx/classroom/387ce2ae?md=3f3235450b3a4b8ca93413310d85a799 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐙𝐢𝐥𝐥𝐨𝐰 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞: Say hello to Zillow Showcase. Highlight your best to sellers and outshine competitors with its design to not exceed 10% of listings in your market. https://grow.zillow.com/showcase 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ ———#ByronLazine #BAMinterview #JamesBecker