Why AI Makes CMOs Critical in 2026, and Why It Will End Many of Them
Wed Jan 28 2026
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AI isn’t just another tool in the CMO’s stack, it’s a reckoning!
In this episode, Raja and Akande break down why AI is exposing the gaps CMOs have been able to hide behind for years: vague funnel definitions, outdated scoring models, and GTM motions built on assumptions rather than clarity. CMOs are now being asked to define the logic AI will scale, or risk having that logic defined for them by default settings, vendors, or other departments.
We dive into what the best CMOs are doing differently in 2026: rewriting the rules of marketing accountability, aligning cross-functionally before rollout, and treating AI as a force multiplier, not a magic bullet.
Because the truth is: AI won’t replace CMOs, but it will absolutely replace the ones who don’t lead.
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Send us a text AI isn’t just another tool in the CMO’s stack, it’s a reckoning! In this episode, Raja and Akande break down why AI is exposing the gaps CMOs have been able to hide behind for years: vague funnel definitions, outdated scoring models, and GTM motions built on assumptions rather than clarity. CMOs are now being asked to define the logic AI will scale, or risk having that logic defined for them by default settings, vendors, or other departments. We dive into what the best CMOs are doing differently in 2026: rewriting the rules of marketing accountability, aligning cross-functionally before rollout, and treating AI as a force multiplier, not a magic bullet. Because the truth is: AI won’t replace CMOs, but it will absolutely replace the ones who don’t lead.