CEOs Unscripted

Why People Come Before Profits: Norman Radow’s Blueprint for Building Enduring Companies From growing up with limited resources to leading one of the most influential real estate firms in the country — Norman Radow’s journey is rooted in purpose, trust, and long-term thinking. In this episode of CEOs Unscripted, Norman, CEO of The Radco Companies, opens up about the experiences that shaped his leadership philosophy, why people should never be treated as line items, and what it truly means to build businesses that outlast their founders. This is a candid conversation about values-driven leadership, calculated risk, and creating impact beyond the balance sheet. What You’ll Learn: ✅ Why people are assets, not expenses ✅ How early-life adversity shapes leadership decisions ✅ Building trust with partners at the highest level ✅ Knowing when not to take capital ✅ Balancing risk-taking with long-term vision ✅ Leading with empathy without compromising results ✅ Creating culture that scales across growing teams ✅ Why values matter more than valuation ✅ Making decisions that align with legacy, not ego ✅ What responsibility really means as a CEO Key Timestamps: 0:00 – Introduction to Norman Radow 3:05 – Early life lessons that shaped his worldview 8:30 – The foundation of Radco’s leadership philosophy 13:10 – Trust, partnerships, and alignment 18:40 – Risk, fear, and decisive leadership 24:20 – Capital decisions and investor fit 30:00 – Building people-first organizations 36:15 – Culture as a competitive advantage 41:50 – Long-term thinking in a short-term world 47:30 – Final reflections and leadership wisdom Top Takeaways: Why employees belong on the balance sheet, not the P&L How values guide decisions when numbers alone can’t The hidden cost of playing it too safe Why leadership is about responsibility, not control How trust compounds faster than capital What real impact looks like when culture comes first About This Episode: Norman Radow is the CEO of The Radco Companies, a vertically integrated real estate firm specializing in multifamily and mixed-use developments. His leadership approach is shaped by lived experience, a deep sense of responsibility toward people, and a belief that business success should create lasting social and economic value. About CEOs Unscripted: CEOs Unscripted is the podcast where real talk drives real growth. Host Jane Gentry, a seasoned CEO advisor and former mid-market executive, brings you unfiltered conversations with CEOs, founders, and business leaders who share the wins, losses, and lessons from the trenches. No fluff, no jargon—just honest insights about what it really takes to lead and scale in today's business landscape. Subscribe for More: New episodes drop bi-weekly featuring candid conversations with mid-market CEOs, founders, and executives who are redefining leadership. #CEOInterview #WomenInBusiness #LeadershipPodcast #FemaleLeadership  #BusinessGrowth #ScalingBusiness #ExecutiveLeadership #CareerGrowth #MidMarketCEO #BusinessStrategy #CEOsUnscripted #JaneGentry #LeadershipLessons  Female CEO success story Logistics industry leadership Overcoming imposter syndrome Women in male-dominated industries CEO interview podcast Business leadership strategies Scaling through industry disruption Change management for CEOs Mid-market business growth Transportation company success Executive leadership development Career advancement strategies Business diversification tactics Authentic leadership style CEO mental health and wellness