CI - S2 - 096 - 'Do What You Love' Is Garbage Advice - Why Following Your Passion is Keeping You Broke and Burned Out with Julie Svedberg
Thu Feb 05 2026
You followed the advice, you turned your passion into a business, and you are doing what you love, but now you resent it. Tom Kroll says, "Do what you love, and you'll never work a day in your life," is total garbage.
For today's episode, Tom breaks down why “follow your passion” is some of the most damaging advice entrepreneurs believe and what actually creates wealth, peace of mind, and long-term success. He also reveals the 40 good people strategy that builds your network in eight weeks.
If you are exhausted from doing what you love, this episode shows you how to build a business that serves you instead.
You’ll Learn How To:
Build a business around what the market wantsCreate wealth that supports your life instead of consuming itAttract the right people while cutting off the wrong onesFocus on simple principles that scaleWhat You’ll Learn in This Episode:
(03:48) The real principle behind scaling(04:38) Why “do what you love” advice leads to burnout and resentment(06:32) Tom's real definition of success(07:23) Why monetizing what you love often limits growth(10:14) Why chasing and convincing causes exhaustion and burnout(12:19) Revenue must always come first, no exceptions(13:15) The simple daily habit that builds discipline and impulse control(14:20) Founders are visionaries, not builders(16:06) The real fear most entrepreneurs struggle with(17:03) Why partnering too early destroys businesses(19:16) Who you should actually take advice from(20:37) How the wrong people quietly repel the right opportunities(21:41) The “40 Good People” strategy to build a powerful network in 8 weeks(25:32) Ancient principles still outperform modern business hacks(28:54) Stop comparing yourself to what you see online(30:17) Strive to be the best, not the biggest(31:21) The rules of marketing(35:48) Ownership is easy; owners are complicatedWho This Episode Is For:
Coaches and entrepreneurs who feel burned out or stuckFounders who are tired of chasing tactics instead of building stabilityAnyone questioning the “follow your passion” narrativeWhy You Should Listen:
This episode replaces feel-good business advice with timeless principles that actually work. Tom lays out a grounded, practical way to build a business that creates income, clarity, and peace instead of pressure and burnout.
Other Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
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You followed the advice, you turned your passion into a business, and you are doing what you love, but now you resent it. Tom Kroll says, "Do what you love, and you'll never work a day in your life," is total garbage. For today's episode, Tom breaks down why “follow your passion” is some of the most damaging advice entrepreneurs believe and what actually creates wealth, peace of mind, and long-term success. He also reveals the 40 good people strategy that builds your network in eight weeks. If you are exhausted from doing what you love, this episode shows you how to build a business that serves you instead. You’ll Learn How To: Build a business around what the market wantsCreate wealth that supports your life instead of consuming itAttract the right people while cutting off the wrong onesFocus on simple principles that scaleWhat You’ll Learn in This Episode: (03:48) The real principle behind scaling(04:38) Why “do what you love” advice leads to burnout and resentment(06:32) Tom's real definition of success(07:23) Why monetizing what you love often limits growth(10:14) Why chasing and convincing causes exhaustion and burnout(12:19) Revenue must always come first, no exceptions(13:15) The simple daily habit that builds discipline and impulse control(14:20) Founders are visionaries, not builders(16:06) The real fear most entrepreneurs struggle with(17:03) Why partnering too early destroys businesses(19:16) Who you should actually take advice from(20:37) How the wrong people quietly repel the right opportunities(21:41) The “40 Good People” strategy to build a powerful network in 8 weeks(25:32) Ancient principles still outperform modern business hacks(28:54) Stop comparing yourself to what you see online(30:17) Strive to be the best, not the biggest(31:21) The rules of marketing(35:48) Ownership is easy; owners are complicatedWho This Episode Is For: Coaches and entrepreneurs who feel burned out or stuckFounders who are tired of chasing tactics instead of building stabilityAnyone questioning the “follow your passion” narrativeWhy You Should Listen: This episode replaces feel-good business advice with timeless principles that actually work. Tom lays out a grounded, practical way to build a business that creates income, clarity, and peace instead of pressure and burnout. Other Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com