*Special Episode*: How to Get 2x The Deals From Your PPC Budget | with Steve Trang
Wed Feb 04 2026
In this episode, Steve Trang and Brandon Bateman reveal how investors leverage AI to double deal flow, master PPC, and dominate SEO. Get exclusive data from our industry survey on marketing spend, ROI by channel, and wholesale vs. flip profitability.
📖 What You Will Learn:
- How AI and machine learning are transforming Google Ads and lead generation 🧠
- The truth about marketing ROI for cold calling, PPC, direct mail, and more—backed by data 📊
- Why most investors are shifting away from cold calling and toward inbound marketing 🔄
- The real average deal spread for wholesalers & flippers—and how it changes with market price 🏡
- How to avoid common agency pitfalls and choose a partner with competence and character ⚠️
- The power of transparency, data aggregation, and constant testing in scaling your lead engine 🚀
🕣 Time Stamps:
-00:00:55 - Welcome & Mission: Creating Millionaires
- 00:02:16 - Reflecting on 5 Years of PPC & Industry Changes
- 00:05:07 - The Consistency of SEO and PPC Over Time
- 00:06:52 - Industry Marketing Spend Survey Insights
- 00:09:00 - Why Cold Calling ROI Is Falling
- 00:13:02 - The Shift from Cold Calling to Inbound Channels
- 00:16:29 - How Search Trends Predict Market Shifts
- 00:19:08 - The Cyclical Nature of Marketing Channels
- 00:21:41 - How Bateman Collective “Gets Better” Every Year
- 00:23:16 - Building a High-Performance Team Culture
- 00:24:32 - The Power of Constant Testing in Ads & Landing Pages
- 00:30:36 - Why Message Testing Matters in Real Estate
- 00:32:31 - Using AI and Data to Target Motivated Sellers
- 00:39:42 - What Is Lead Sculpting?
- 00:43:13 - How Bateman Collective Clients Outperform Industry averages
- 00:46:22 - Behind the Scenes: Launching the Industry Survey
- 00:50:54 - Key Takeaways from the Investor Data Report
- 00:57:21 - How to Evaluate Marketing Channels: Lead Quality vs. ROI
- 01:03:11 - Google’s AI Future: What’s Next with AI Max and Automation
- 01:09:22 - How ChatGPT and AI Are Changing Seller Behavior
- 01:16:26 - How to Choose a Competent & Trustworthy Marketing Agency
- 01:24:32 - The Truth About Guarantees and Transparency
Thanks for listening to Collective Clicks!
We're always looking to improve the pod: drop us some feedback here.
If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
More
In this episode, Steve Trang and Brandon Bateman reveal how investors leverage AI to double deal flow, master PPC, and dominate SEO. Get exclusive data from our industry survey on marketing spend, ROI by channel, and wholesale vs. flip profitability. 📖 What You Will Learn: - How AI and machine learning are transforming Google Ads and lead generation 🧠 - The truth about marketing ROI for cold calling, PPC, direct mail, and more—backed by data 📊 - Why most investors are shifting away from cold calling and toward inbound marketing 🔄 - The real average deal spread for wholesalers & flippers—and how it changes with market price 🏡 - How to avoid common agency pitfalls and choose a partner with competence and character ⚠️ - The power of transparency, data aggregation, and constant testing in scaling your lead engine 🚀 🕣 Time Stamps: -00:00:55 - Welcome & Mission: Creating Millionaires - 00:02:16 - Reflecting on 5 Years of PPC & Industry Changes - 00:05:07 - The Consistency of SEO and PPC Over Time - 00:06:52 - Industry Marketing Spend Survey Insights - 00:09:00 - Why Cold Calling ROI Is Falling - 00:13:02 - The Shift from Cold Calling to Inbound Channels - 00:16:29 - How Search Trends Predict Market Shifts - 00:19:08 - The Cyclical Nature of Marketing Channels - 00:21:41 - How Bateman Collective “Gets Better” Every Year - 00:23:16 - Building a High-Performance Team Culture - 00:24:32 - The Power of Constant Testing in Ads & Landing Pages - 00:30:36 - Why Message Testing Matters in Real Estate - 00:32:31 - Using AI and Data to Target Motivated Sellers - 00:39:42 - What Is Lead Sculpting? - 00:43:13 - How Bateman Collective Clients Outperform Industry averages - 00:46:22 - Behind the Scenes: Launching the Industry Survey - 00:50:54 - Key Takeaways from the Investor Data Report - 00:57:21 - How to Evaluate Marketing Channels: Lead Quality vs. ROI - 01:03:11 - Google’s AI Future: What’s Next with AI Max and Automation - 01:09:22 - How ChatGPT and AI Are Changing Seller Behavior - 01:16:26 - How to Choose a Competent & Trustworthy Marketing Agency - 01:24:32 - The Truth About Guarantees and Transparency Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.