Matt Stanley Reveals Family Business Secrets
Mon Jan 12 2026
Raised on Blacktop’s Matt Stanley returns to explain how a family paving business actually runs. Most people think a large fleet means the owner is comfortable, but the truth is that the work feels fragile when you are in the trenches every day, and you have to ‘keep the main thing the main thing’ to stay profitable. Matt reveals how to grow a public brand without losing touch with the job site.
Explaining that you need to master the balance between field leadership and scaling systems, Matt reveals how to earn respect on the job while stepping back to let the company grow. He also talks about the mental toll of content creation and why he dropped his brand manager. Get ready for a very real conversation about the hard truth behind the highlight reels.
🎯KEY EPISODE TAKEAWAYS:
📈 THE EXPANSION COST [05:50]:
“For a paving company, the end-all be-all is like paving highways and airports… and the deeper we get into these city contracts and state work… you kind of see like, ‘Oh, this is why my dad kind of shied away from this stuff’…the paperwork…the restrictions and everything.”
Every contractor wants to move into the biggest projects. But those contracts come with heavy restrictions and night work. Matt discusses how to pick a path that protects your family life.
🧠 THE HANDS-OFF METHOD [13:24]:
"I see employees doing things sometimes where it's like, I would have done that differently. And now I'm like, ‘Don't say anything. Just let them do it.’ It's not like it's not coming out right. It’s still good. But you can't micromanage.”
You cannot scale a company if you control every move. You must trust your operators to solve problems their own way. This shift is the only way to build a company that survives without you.
🛡️ THE REPUTATION TRAP [23:03]:
"When we work outside of our regular radius, it's like, you know, you’ve got a target on your back going out.”
The public eye adds a heavy layer of stress to every project. People are often just waiting for a mistake. Watch this part to learn how to manage the pressure when the world is watching your work.
00:00 - CONEXPO 2026 and PODCAST20
01:21 - The Fragility of Growth
03:38 - Scaling a Family Paving Business
05:31 - Finding the Right Company Size
08:17 - Hiring vs Retaining Crews
09:24 - Leading From the Jobsite
12:48 - Letting Go of Micromanagement
14:33 - Respect vs Likeability
17:53 - Creating Raised on Blacktop
21:14 - Managing Public Pressure
30:06 - Ops Before Social Media
35:06 - Redefining Success and Burnout
Hear more from Matt Stanley at the Building a Construction Brand Online: Tips from Top Content Creators education session at CONEXPO-CON/AGG 2026
🔗 CONNECT WITH MATT:
LinkedIn: https://www.linkedin.com/in/matt-stanley-738295183/Instagram: https://www.instagram.com/raisedonblacktop/Website: a href="https://raisedonblacktop.com/" rel="noopener noreferrer"...
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Raised on Blacktop’s Matt Stanley returns to explain how a family paving business actually runs. Most people think a large fleet means the owner is comfortable, but the truth is that the work feels fragile when you are in the trenches every day, and you have to ‘keep the main thing the main thing’ to stay profitable. Matt reveals how to grow a public brand without losing touch with the job site. Explaining that you need to master the balance between field leadership and scaling systems, Matt reveals how to earn respect on the job while stepping back to let the company grow. He also talks about the mental toll of content creation and why he dropped his brand manager. Get ready for a very real conversation about the hard truth behind the highlight reels. 🎯KEY EPISODE TAKEAWAYS: 📈 THE EXPANSION COST [05:50]: “For a paving company, the end-all be-all is like paving highways and airports… and the deeper we get into these city contracts and state work… you kind of see like, ‘Oh, this is why my dad kind of shied away from this stuff’…the paperwork…the restrictions and everything.” Every contractor wants to move into the biggest projects. But those contracts come with heavy restrictions and night work. Matt discusses how to pick a path that protects your family life. 🧠 THE HANDS-OFF METHOD [13:24]: "I see employees doing things sometimes where it's like, I would have done that differently. And now I'm like, ‘Don't say anything. Just let them do it.’ It's not like it's not coming out right. It’s still good. But you can't micromanage.” You cannot scale a company if you control every move. You must trust your operators to solve problems their own way. This shift is the only way to build a company that survives without you. 🛡️ THE REPUTATION TRAP [23:03]: "When we work outside of our regular radius, it's like, you know, you’ve got a target on your back going out.” The public eye adds a heavy layer of stress to every project. People are often just waiting for a mistake. Watch this part to learn how to manage the pressure when the world is watching your work. 00:00 - CONEXPO 2026 and PODCAST20 01:21 - The Fragility of Growth 03:38 - Scaling a Family Paving Business 05:31 - Finding the Right Company Size 08:17 - Hiring vs Retaining Crews 09:24 - Leading From the Jobsite 12:48 - Letting Go of Micromanagement 14:33 - Respect vs Likeability 17:53 - Creating Raised on Blacktop 21:14 - Managing Public Pressure 30:06 - Ops Before Social Media 35:06 - Redefining Success and Burnout Hear more from Matt Stanley at the Building a Construction Brand Online: Tips from Top Content Creators education session at CONEXPO-CON/AGG 2026 🔗 CONNECT WITH MATT: LinkedIn: https://www.linkedin.com/in/matt-stanley-738295183/Instagram: https://www.instagram.com/raisedonblacktop/Website: a href="https://raisedonblacktop.com/" rel="noopener noreferrer"...