Ep 71 - Bryce Evans | The Future of Print Media and It’s Place in the Automotive Industry
Fri Feb 06 2026
If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.
Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE
There are a lot of moving parts in a repair shop, opening the door to missing things. Don't let that happen to you. Learn more about Detect Auto
Register for Tekmetric's Tektonic Conference in Huston coming up in 2026 HERE
Bryce Evans is the founder and editor-in-chief of Auto Service Leader. Today, Bryce and Mike talk about the future of automotive media, the role of independent journalism, and how Auto Service Leader's innovative magazine is reshaping the information gap for shop owners. Their model puts content ahead of advertising, giving readers practical information they can actually use. They also cover the current state of journalism, the challenges of maintaining editorial integrity in today’s click-driven media landscape, and what independent shop owners can do to navigate an industry rapidly changing due to private equity and consolidation.
See Auto Service Leader's work HERE
Timestamps: 00:00 Can True Investigative Journalism Survive Today’s Media Landscape?01:05 Auto Service Leader’s Magazine Model – No Ads, Just Content03:27 Building a Consistent Brand & Publication Experience05:00 How Shops & Partners Get Featured in Auto Service Leader06:19 Bryce Evans’ B2B Publishing Background & Ratchet Wrench Insights08:46 Filling the Information Gap: What Shop Owners Really Need09:53 Auto Service Leader’s Searchable Resource Hub Explained11:09 What’s Next for Auto Service Leader in 2026?13:12 Bryce Evans’ Journey: Journalism, Moving Into Automotive17:09 Lessons from Newsrooms & What Changed His Career Path20:58 Why Community and Peer Groups Matter for Shop Owners22:15 Is Print Media Dead? Newspapers vs New Media23:27 “Everyone’s Got a Podcast” – Modern Media Challenges25:17 Media’s Role in Political Division & Clickbait26:19 Absolutism and the Importance of Nuance in the Auto Industry29:44 The Art of Interviewing: Insights for Great Journalism33:25 Dealing With Agenda-Driven Coverage as a Business Owner36:57 Is Print Here to Stay? Why High-End Magazines Matter38:09 Navigating Hot Button Topics: Relational vs. Transactional Selling41:32 How Auto Service Leader Handles Problematic Sources42:32 Private Equity & Consolidation’s Impact on the Automotive Industry
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If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing. Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE There are a lot of moving parts in a repair shop, opening the door to missing things. Don't let that happen to you. Learn more about Detect Auto Register for Tekmetric's Tektonic Conference in Huston coming up in 2026 HERE Bryce Evans is the founder and editor-in-chief of Auto Service Leader. Today, Bryce and Mike talk about the future of automotive media, the role of independent journalism, and how Auto Service Leader's innovative magazine is reshaping the information gap for shop owners. Their model puts content ahead of advertising, giving readers practical information they can actually use. They also cover the current state of journalism, the challenges of maintaining editorial integrity in today’s click-driven media landscape, and what independent shop owners can do to navigate an industry rapidly changing due to private equity and consolidation. See Auto Service Leader's work HERE Timestamps: 00:00 Can True Investigative Journalism Survive Today’s Media Landscape?01:05 Auto Service Leader’s Magazine Model – No Ads, Just Content03:27 Building a Consistent Brand & Publication Experience05:00 How Shops & Partners Get Featured in Auto Service Leader06:19 Bryce Evans’ B2B Publishing Background & Ratchet Wrench Insights08:46 Filling the Information Gap: What Shop Owners Really Need09:53 Auto Service Leader’s Searchable Resource Hub Explained11:09 What’s Next for Auto Service Leader in 2026?13:12 Bryce Evans’ Journey: Journalism, Moving Into Automotive17:09 Lessons from Newsrooms & What Changed His Career Path20:58 Why Community and Peer Groups Matter for Shop Owners22:15 Is Print Media Dead? Newspapers vs New Media23:27 “Everyone’s Got a Podcast” – Modern Media Challenges25:17 Media’s Role in Political Division & Clickbait26:19 Absolutism and the Importance of Nuance in the Auto Industry29:44 The Art of Interviewing: Insights for Great Journalism33:25 Dealing With Agenda-Driven Coverage as a Business Owner36:57 Is Print Here to Stay? Why High-End Magazines Matter38:09 Navigating Hot Button Topics: Relational vs. Transactional Selling41:32 How Auto Service Leader Handles Problematic Sources42:32 Private Equity & Consolidation’s Impact on the Automotive Industry