73. Why Clients Don't Understand Your Business (And How to Fix It)
Tue Feb 03 2026
Are you exhausted from marketing with no results? Posting on social media but not getting clients? Considering a rebrand or new website? The problem isn't your visibility, it's how you're communicating your business value.
In this episode, brand strategist Samantha Fackler explains why marketing feels so hard for women entrepreneurs and shares a proven framework to attract the right clients. After 14 years working with brands from startups to companies like PayPal and LinkedIn, she reveals the identity work that makes marketing actually work.
What You'll Learn:
3 signs your business has a branding problem (tired of marketing, need a rebrand, feeling stuck)Why your marketing isn't bringing in clients or salesHow to clearly communicate what you do and why it mattersThe 3-part identity framework: you, your ideal clients, and how to connectHow to explain your business value in simple, clear languageWhy potential clients don't understand what you offerHow to align your brand visuals with your messageReal client results: how fixing identity problems led to more inquiries and sales
Learn more about The Brand Edit: https://www.samanthafackler.com/brand-edit?utm_source=podcast
👉 Samantha shares 3 quick tips weekly in her 1-minute newsletter—straight from the messy, magical middle of entrepreneurship. Get the weekly scoop here.
Connect with Samantha:
Join the FREE Headquarters community for women entrepreneurs hereDM her on Instagram at @samantha.fackler to share your takeawaysVisit samanthafackler.com for more info about coaching and resourcesSubscribe on YouTube: @confessions-samantha-fackler
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Are you exhausted from marketing with no results? Posting on social media but not getting clients? Considering a rebrand or new website? The problem isn't your visibility, it's how you're communicating your business value. In this episode, brand strategist Samantha Fackler explains why marketing feels so hard for women entrepreneurs and shares a proven framework to attract the right clients. After 14 years working with brands from startups to companies like PayPal and LinkedIn, she reveals the identity work that makes marketing actually work. What You'll Learn: 3 signs your business has a branding problem (tired of marketing, need a rebrand, feeling stuck)Why your marketing isn't bringing in clients or salesHow to clearly communicate what you do and why it mattersThe 3-part identity framework: you, your ideal clients, and how to connectHow to explain your business value in simple, clear languageWhy potential clients don't understand what you offerHow to align your brand visuals with your messageReal client results: how fixing identity problems led to more inquiries and sales Learn more about The Brand Edit: https://www.samanthafackler.com/brand-edit?utm_source=podcast 👉 Samantha shares 3 quick tips weekly in her 1-minute newsletter—straight from the messy, magical middle of entrepreneurship. Get the weekly scoop here. Connect with Samantha: Join the FREE Headquarters community for women entrepreneurs hereDM her on Instagram at @samantha.fackler to share your takeawaysVisit samanthafackler.com for more info about coaching and resourcesSubscribe on YouTube: @confessions-samantha-fackler