Your Brand is a Person, Not an Ad, Build Community and Win on Social
Mon Sep 08 2025
Social media in 2025 looks very different from just a few years ago. In this episode, Shaun welcomes back a familiar voice—Jody Reid. Jody got her start at Blue Cow Marketing, even co-hosting early episodes of this podcast, before breaking out to launch her own agency, JR Marketing.
Together, we dig into what it really takes to succeed on social media today:
Why authenticity outperforms polished productionHow businesses can shift from sales-driven posts to true community buildingThe rise of short-form video and what it means for your content strategyWhere automation belongs—and where it doesn’tThe biggest risks most businesses overlook in their social strategy
If you’ve ever felt like social media is just chaos, Jody’s tagline says it best: “Calming the chaos.” You’ll walk away with clear, practical ideas for making social media work for your business without burning out.
Resources and Links:
Connect with Jody on LinkedIn: https://www.linkedin.com/in/jreid-marketing/Learn more about JR Marketing: https://jrmarketing.caExplore Blue Cow Marketing: https://bluecowmarketing.ca
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Social media in 2025 looks very different from just a few years ago. In this episode, Shaun welcomes back a familiar voice—Jody Reid. Jody got her start at Blue Cow Marketing, even co-hosting early episodes of this podcast, before breaking out to launch her own agency, JR Marketing. Together, we dig into what it really takes to succeed on social media today: Why authenticity outperforms polished productionHow businesses can shift from sales-driven posts to true community buildingThe rise of short-form video and what it means for your content strategyWhere automation belongs—and where it doesn’tThe biggest risks most businesses overlook in their social strategy If you’ve ever felt like social media is just chaos, Jody’s tagline says it best: “Calming the chaos.” You’ll walk away with clear, practical ideas for making social media work for your business without burning out. Resources and Links: Connect with Jody on LinkedIn: https://www.linkedin.com/in/jreid-marketing/Learn more about JR Marketing: https://jrmarketing.caExplore Blue Cow Marketing: https://bluecowmarketing.ca