How to Build an Authentic Visual Identity in the Age of AI
Mon Dec 01 2025
In this episode of Content Logistics, host Baylee Gunnell sits down with Stewart Cohen, photographer and director at Stewart Cohen Pictures. They explore how authenticity shapes visual storytelling in a world where artificial intelligence and stock content are everywhere. Stewart shares how changes in technology and consumer expectations have pushed brands to find new ways to connect with their audience while keeping content real.
Stewart explains how the craving for authenticity comes from a flood of fake news, AI-generated assets, and overproduced visuals. He offers practical guidance on balancing original content, stock licensing, and AI tools, stressing the value of clear visual identity and small details that build trust. Stewart also walks through the differences in licensing, why model releases matter, and how teams can use mood boards and consistent filters to create a coherent brand look.
Throughout the conversation, Stewart calls on marketers to focus on storytelling over chasing trends or perfect prompts. He encourages teams to experiment, evolve, and keep their creative edge by embracing the tools at hand without losing sight of what makes content relatable and human.
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In this episode of Content Logistics, host Baylee Gunnell sits down with Stewart Cohen, photographer and director at Stewart Cohen Pictures. They explore how authenticity shapes visual storytelling in a world where artificial intelligence and stock content are everywhere. Stewart shares how changes in technology and consumer expectations have pushed brands to find new ways to connect with their audience while keeping content real. Stewart explains how the craving for authenticity comes from a flood of fake news, AI-generated assets, and overproduced visuals. He offers practical guidance on balancing original content, stock licensing, and AI tools, stressing the value of clear visual identity and small details that build trust. Stewart also walks through the differences in licensing, why model releases matter, and how teams can use mood boards and consistent filters to create a coherent brand look. Throughout the conversation, Stewart calls on marketers to focus on storytelling over chasing trends or perfect prompts. He encourages teams to experiment, evolve, and keep their creative edge by embracing the tools at hand without losing sight of what makes content relatable and human.