Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

First… a personal note from Suzi and Michelle: Yes, this really is the last Content Sells episode after 10 incredible years. We will get on with our regular "Show Notes" in just a moment, but first, we wanted to say to you, our dear listener… THANK YOU. We are both so deeply grateful to YOU and have loved making this show for you. Thank you for listening to us on your walks, while driving, at the gym, at work and everywhere else we enjoyed the privilege of your time and attention. We never took that responsibility lightly. Thank you so much for your presence, your feedback, your support and, most of all, for your own adventure as a business owner and content creator – you have inspired us (and continue to inspire us) every single day! Thank you! OK… on with the Show (notes) ;-) It's time to say goodbye to Content Sells! In this final episode, Suzi and Michelle close the door on a decade-long chapter – one that shaped their thinking, their teaching, their businesses, and the lives of thousands of women who tuned in every fortnight. This final episode isn't just a farewell; it's a moment of reflection on what it really means to create content with purpose, longevity, and heart. In this episode, your hosts Suzi Dafnis and Michelle Falzon honour the evolution of the show, the community it's built, and the role it has played inside the HerBusiness ecosystem, the Marketing Success Mastermind and beyond. It's an intimate conversation about endings, beginnings, creative seasons, and the strategic decisions we all face as business owners. You'll hear the behind-the-scenes insights that shaped their 10-year run — from the surprising stats about podcast longevity, to the lessons that kept them consistent, generous, collaborative, and anchored in their mantra: No content without conversion. And while it's the end of the show, you'll hear in this episode how both Suzi and Michelle will continue to support you moving forward. Listen to This Episode to Hear More About: Why Suzi and Michelle chose to end the podcast now — and how to recognise when a piece of content has fulfilled its strategic purpose. The surprising truth about podcast longevity — and what their 10-year run reveals about consistency and audience trust. Why "No content without conversion" remains the single most powerful filter you can apply to any content decision. How understanding your ideal client reshapes everything from episode ideas to strategic messaging. The real reason consistency outperforms intensity — and how fortnightly publishing built a decade-long relationship with listeners. What collaboration makes possible that wouldn't exist if you tried to create in isolation. How a podcast becomes part of your body of work — sharpening your thinking, strengthening your voice, and supporting your legacy. Why generosity is a growth strategy (and how it builds a community that stays with you for years). The "Step 2" gap most business owners miss — and why Episode 11 remains one of their most referenced teachings. What to do when you feel called to pivot — and how both Suzi and Michelle are evolving their work from here. How your 'non-negotiables' simplify decisions and create a rhythm you can sustain for years. Why foundational ideas need to be taught 20 different ways — and how this deepens mastery for you and your clients. A behind-the-scenes look at favourite episodes — from Lady Gaga insights to sales page frameworks and unforgettable guest interviews. The power of saying yes before you feel ready — and how Episode 1 became a threshold moment that shaped everything that followed. What's next for Suzi, Michelle, the Marketing Success Mastermind and the HerBusiness Network – how the work continues, even as the podcast concludes. And so much more… Content Sells Podcast Episodes: EP 01 – The Content Universe https://herbusiness.com/podcast/01-the-content-universe/  EP 02 – Your Ideal Client https://herbusiness.com/podcast/02-your-ideal-client/ EP 11 – The Step 2 Secret https://herbusiness.com/podcast/11-step-2-secret/ EP 23 – How to Craft an Offer That Sells https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells/ EP 121 – Content Lessons We Learned From Lady Gaga https://herbusiness.com/podcast/content-lessons-we-learned-from-lady-gaga/ EP 206 – The 16 Essential Elements of a High-Converting Sales Page https://herbusiness.com/podcast/the-16-essential-elements-of-a-high-converting-sales-page/ EP 225 – How We Produce This Podcast https://herbusiness.com/podcast/how-we-produce-this-podcast/ EP 226 – Best Books for Content Marketers – 2024 Edition ** With Free Download "Content Sells Recommended Reading List" https://herbusiness.com/podcast/best-books-for-content-marketers-2024-edition/ EP 251 – Winning Proposals – How to Get More Clients To Say Yes More Often – Part 1 https://herbusiness.com/podcast/winning-proposals-how-to-get-more-clients-to-say-yes-more-often-part-1/ EP 252 – Winning Proposals – How to Get More Clients To Say Yes More Often – Part 2 https://herbusiness.com/podcast/winning-proposals-how-to-get-more-clients-to-say-yes-more-often-part-2/ EP 273 – How to Grow Your Podcast With Award-Winning Producer & Broadcaster Gab Burke https://herbusiness.com/podcast/how-to-grow-your-podcast-with-award-winning-producer-and-broadcaster-gab-burke/   People and Resources Mentioned: Valerie Khoo — https://www.valeriekhoo.com Jeff Walker — https://jeffwalker.com Marisa Murgatroyd — https://liveyourmessage.com Stu McLaren — https://stumclaren.com Victoria Labalme — https://victorialabalme.com Ryan Levesque — https://ryanlevesque.net/ Joanna Wiebe — https://copyhackers.com Clint Salter — https://www.linkedin.com/in/clintsalter/ Susan Bradley — https://thesocialsalesgirls.com James Wedmore — https://jameswedmore.com Linda Diggle — https://www.lindadiggle.com Amanda Farmer — https://www.yourstrataproperty.com.au Fiona Keary — https://styleliberation.com.au Susan Bell — https://www.susanbell.com.au Cat Matson – https://www.catmatson.com.au/ People Powered Business with Kristy-Lee Billett — https://www.peoplepoweredbusiness.com.au Riverside 2025 Podcast Statistics and Trends Report — https://riverside.com/blog/podcast-statistics Social Media for Small Business Podcast – https://podcasts.apple.com/au/podcast/social-media-for-small-business/id467504559 Content Sells Reading List – https://herbusiness.com/podcast/best-books-for-content-marketers-2024-edition/