Value-Based Copywriting, With Harlan Kilstein
Mon Feb 02 2026
Today’s show is for every talented copywriter stuck in the feast-or-famine cycle of business and would much rather get paid well, to reflect the enormous value their copy is bringing to their clients.
We have a very special returning champion on the show today, Dr. Harlan Kilstein. He has just released a book called Value-Based Copywriting. Originally presented in a $997 seminar, this material has changed the lives and of course careers of some very fortunate copywriters.
This book solves the problem faced by thousands of copywriters–not getting paid for what their work is worth.
Harlan is a renowned entrepreneur and copywriting expert known for his innovative approaches in marketing, mindset, and personal development.
With decades of experience at the intersection of psychology, persuasion, and business strategy, Harlan has built a reputation for helping individuals and companies unlock explosive growth through compelling communication and breakthrough thinking.
He’s also a former educator with a doctorate in education. And, Harlan’s a very successful copywriter himself and an expert in NLP (Neuro-Linguistic Programming) and hypnosis.
He’ll bring all of this, and more, to bear today. So you may want to take notes while you’re listening to today’s podcast. Lots of money-making information you will be able to use immediately.
Harlan’s new book:
Value-Based Copywriting: https://www.amazon.com/dp/B0GCCR64DC
My book The Persuasion Story Code: https://www.amazon.com/dp/B0CFD2KXNQ
Download.
More
Today’s show is for every talented copywriter stuck in the feast-or-famine cycle of business and would much rather get paid well, to reflect the enormous value their copy is bringing to their clients. We have a very special returning champion on the show today, Dr. Harlan Kilstein. He has just released a book called Value-Based Copywriting. Originally presented in a $997 seminar, this material has changed the lives and of course careers of some very fortunate copywriters. This book solves the problem faced by thousands of copywriters–not getting paid for what their work is worth. Harlan is a renowned entrepreneur and copywriting expert known for his innovative approaches in marketing, mindset, and personal development. With decades of experience at the intersection of psychology, persuasion, and business strategy, Harlan has built a reputation for helping individuals and companies unlock explosive growth through compelling communication and breakthrough thinking. He’s also a former educator with a doctorate in education. And, Harlan’s a very successful copywriter himself and an expert in NLP (Neuro-Linguistic Programming) and hypnosis. He’ll bring all of this, and more, to bear today. So you may want to take notes while you’re listening to today’s podcast. Lots of money-making information you will be able to use immediately. Harlan’s new book: Value-Based Copywriting: https://www.amazon.com/dp/B0GCCR64DC My book The Persuasion Story Code: https://www.amazon.com/dp/B0CFD2KXNQ Download.