Design Meets Storytelling, The Path to Design Proper with Julia & Matt Ryan
Mon Feb 02 2026
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Welcome back to Season 11 of Couture & Construction! On today’s episode, host Andrew Denny welcomes Julia and Matt Ryan, the husband-and-wife creative team behind Design Proper, an upcoming platform dedicated to telling the deeper stories behind interior design through immersive video, thoughtful interviews, and behind-the-scenes access.
Julia and Matt share how their backgrounds in fashion, film, and creative production led them to build a space where designers are seen not just for the finished room, but for the intention, process, and humanity behind every choice. They talk about the gap they saw in how design work is represented, why authorship and collaboration matter, and how storytelling can help designers attract more aligned clients, collaborators, and opportunities. Throughout the conversation, they explore what it means to spotlight emerging talent alongside established names, how video can create a more human connection than a single still image, and what it takes to bootstrap a global creative platform while keeping integrity at the center of every decision.
Let’s Sum It Up:
Design becomes more meaningful when the story of the artist is given as much space as the finished work.
Video and conversation can offer a deeper, more human way to experience creative process and intention.
Supporting designers, artisans, and collaborators helps preserve the integrity and soul behind beautiful spaces.
Until next time — keep cultivating creativity.
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Learn more about today’s guests
Design Proper:
Instagram: (https://www.instagram.com/designproper/)
Website: (https://www.designproper.co/)
About Couture & Construction
Hosted by Andrew Denny of Textures, Couture & Construction is an uplifting podcast dedicated to the many different aspects of the luxury building industry. Through thoughtful conversations with makers and business owners, it breaks down the process of creating custom spaces—one story at a time.
This podcast was produced by Chelsea Rand, Davis Osburn, and The Cast Collective.
Follow us on Instagram!
Instagram: https://www.instagram.com/couture_and_construction/?hl=en
About Textures
Since 2004, Textures has been the preferred partner of interior designers, architects, and custom home builders. Through their collaborative approach, and our exclusive relationship with the finest mills ensures your floors will stand the test of time in style and longevity.
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Send us a text Welcome back to Season 11 of Couture & Construction! On today’s episode, host Andrew Denny welcomes Julia and Matt Ryan, the husband-and-wife creative team behind Design Proper, an upcoming platform dedicated to telling the deeper stories behind interior design through immersive video, thoughtful interviews, and behind-the-scenes access. Julia and Matt share how their backgrounds in fashion, film, and creative production led them to build a space where designers are seen not just for the finished room, but for the intention, process, and humanity behind every choice. They talk about the gap they saw in how design work is represented, why authorship and collaboration matter, and how storytelling can help designers attract more aligned clients, collaborators, and opportunities. Throughout the conversation, they explore what it means to spotlight emerging talent alongside established names, how video can create a more human connection than a single still image, and what it takes to bootstrap a global creative platform while keeping integrity at the center of every decision. Let’s Sum It Up: Design becomes more meaningful when the story of the artist is given as much space as the finished work. Video and conversation can offer a deeper, more human way to experience creative process and intention. Supporting designers, artisans, and collaborators helps preserve the integrity and soul behind beautiful spaces. Until next time — keep cultivating creativity. _________________________________ Learn more about today’s guests Design Proper: Instagram: (https://www.instagram.com/designproper/) Website: (https://www.designproper.co/) About Couture & Construction Hosted by Andrew Denny of Textures, Couture & Construction is an uplifting podcast dedicated to the many different aspects of the luxury building industry. Through thoughtful conversations with makers and business owners, it breaks down the process of creating custom spaces—one story at a time. This podcast was produced by Chelsea Rand, Davis Osburn, and The Cast Collective. Follow us on Instagram! Instagram: https://www.instagram.com/couture_and_construction/?hl=en About Textures Since 2004, Textures has been the preferred partner of interior designers, architects, and custom home builders. Through their collaborative approach, and our exclusive relationship with the finest mills ensures your floors will stand the test of time in style and longevity.